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katie’s last day at schipul

[This post was written on December 16 and I never hit publish. I removed some of the mushy stuff. And as I have said many times "bad news fast" so let me say first that I regret the chaos of Katie's last day. I'll make it up to you Katie.]

Some people are just more difficult than others. And some people are REALLY more difficult than others.

Shut up. I’m not talking about myself.

I’m talking about Katie. Katie Laird. And I’m writing this on the last day she works for me. And that is sad for me as a person who will miss walking in to her office and rambling on about everything from Edward Bernays, to the latest Dan Keeney email that even we think is perhaps too full of candor, to our PR efforts to help April and the Silicon Valley office, or to discuss our latest ideas to save the cheerleader or at least save the world through Netsquared.

It is also a happy time for me because I love Katie in one of the 10,000 ways a person can love. And “love” isn’t a word I use without thought. Nope, this lady is unique. She is taking the next step in her mission and vision and I respect that. Even if I did manage to get us locked out on the 15th floor roof of our building on her last day because I wanted to say goodbye without 1000 interruptions that go with running a growing business.

Aaron hired Katie as a graphic artist ‘back in the day’. Kelly was our Communications Director at the time. Kelly was amazing of course, as she still is and I think she is even teaching the APR courses at PRSA Houston. When Kelly left, Katie proactively observed the (numerous) balls I was dropping and, well, I’m not even sure if she asked. She just did. She picked up the reins and was doing our PR in addition to her responsibilities as a designer. I’m not sure how it happened. That’s what happens with high performance individuals I have learned. Sometimes they run over you to achieve what is ultimately in your best interest as a leader and what is in the best interest of the company and the tribe. Katie did.

And Katie, or @happykatie as so many call her, did that. She just DID. I’m not even sure that I, as the CEO, had a vote in it. She is a force of nature.

Keep in mind this is a woman is a cupcake expert, a Nintendo gamer, a pilot (yes, like real airplanes), a Mom to an amazing little girl named Ella, a philanthropist who gives of her time and money to so many different causes. It’s kind of like shaking hands with a beautiful tornado. But not to worry, Katie is almost always in a great mood. (A desirable characteristic when it comes to tornados from Kansas.)

I have given so many talks over the last 6 years where not only the slide deck, but the research behind the slide deck, was done by Katie. She can meet with me for 10 minutes, ask a few questions, and two days later I have a presentation deck that makes me look like a hero presenting to a national section of PRSA in New York. She is that good. That and Katie herself is an accomplished and sought after public speaker in her own right. Check out Katie’s slideshare here. I have no doubt her public speaking requests will continue and surpass mine in the near future. She rocks as a speaker.

And OK, I admit it. It doesn’t hurt that Katie is the founder of Houston Dr. Sketchy’s. Always a great excuse to spend a Sunday afternoon at AvantGarden drinking wine and photographing models and friends. (Unless she revokes my “archivist” privileges, I know I’ll get to see her and Adam, and sometimes Ella, at least once a month.)

There is great joy in seeing people like Katie grow. Visiting her in the hospital when Ella was born. Jumping on an airplane to San Francisco for a one day trip with little notice to find out about this TechSoup Netsquared thing. Taking photos on the roof to show off the latest hand crafted scarf she made. Trying different advertising and acknowledging what fails, and trying again, and celebrating what succeeds knowing it is bringing in leads that become clients. To not get her a band aid, but instead say “wait, let me take a photo” when she skinned her knee riding a plasma car down the top of the parking garage. To enjoy those experiences with a co-worker you have to care. And I do. I care very much and to care it becomes personal. And Katie is leaving after over six years. And that brings a sense of loss.

Did I mention she planned and ran SchipulCon 2011 this year? Without Katie we would not have seen Dries and Matt on the stage together. It was a team effort, but she was the team leader for the whole event. (and a shout out to David and Al for the idea and the vid of course.)

And then Katie had me roasted. Very funny. Very Katie.

I know I am missing a ton of Katie’s accomplishments. And memories she created. She has been the driving force for the Schipul and Tendenci brands for years. So much so that she rejected a blog post I wanted to put on the Schipul blog because it wasn’t “on message.” (Her rejection notice/email said something about “snarky” but I’m not sure what her point was #heh). In fact I’m posting this on my personal blog and linking to it because I know Katie wouldn’t think this blog post was “on message with the brand” either. She is a true brand steward. She cares about her work.

I’m proud of Katie in that she is following her passion and going after what, after much introspection, she feels is the best next step for her.

As a CEO, you always feel a bit like a failure when you lose a top performer. It means that you didn’t grow the company fast enough to keep them challenged. Or you didn’t increase profits enough to increase their compensation commensurate with their new skills, abilities, knowledge and mostly the RESULTS they produce for the company. And the next person who tells me “don’t take it personal” gets bonked on the head by Ded Bob from the RenFest because it means they have never walked a mile in the shoes of a company founder. I’m not sure I would even want to be a person who didn’t feel the human loss as well as the professional loss when a high performer leaves the company.

Make no mistake, this is a loss for Schipul Technologies Inc. And a huge gain for my friend Jay Steinfeld, the CEO of Blinds.com where Katie is going. Jay, you don’t just owe me a beer. No sir. This calls for something more like a bottle of Opus One. But I can’t fault your choice of talent. You have excellent taste indeed.

Take care of Katie for me please. She rocks.

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Dallas AMA Web Marketing PPT slides are Posted

Horsesirvingtexas The Web Marketing PPTs for Web Marketing Made Simple – Maximizing Your Online ROI are posted on our main site for download here:

  1. Download ‘Web Marketing 101′ AMA Presentation
  2. Download ‘Blogs, RSS and More’ AMA Presentation
  3. Download ‘Why You Care About Online Growth’ Handout

A lot of this content still comes from the original Web Marketing Fundamentals article and it still has legs.  The web marketing message still resonates and many sites still don’t focus on creating a strong compelling marketing headline!

Marketingbudgetpiechart_1 The Marketing Budget Survey results pie chart with data from 2004 is interesting. Used in one of the opening slides for the AMA presentation, the goal was to emphasize the importance of a balanced approach.  We are pretty good at online marketing, yet we still do internal and external PR and sponsor advertising radio shows at times.  Marketing balance is good.

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Dallas AMA Presentation on Web Marketing and SEO

Dallas In Dallas TX for a presentation for the Dallas Chapter of the American Marketing Association.  As a member of the AMA it is always an honor to present to the AMA!

AMA Web Marketing Made Simple – Maximizing Your Online ROI
Ed Schipul, Schipul – The Web Marketing Company

Fri 10-Feb-06 7:30 AM to Fri 10-Feb-06 9:30 AM

On the flip side, the main AMA site has unfortunately implemented an interstitial (read cheesy landing page a.la.flash.intro type page) http://www.marketingpower.com/welcome-interstitial.php

Why would the AMA have a splash landing page on the primary URL?  This is proven to reduce the conversion rate.  The wonders never cease.  Hopefully they will get back to marketing fundamentals and measure the response rates.

Update: AMA Dallas has multiple sites – this is the "real" version: http://www.dfwmarketing.org/ which has real content!

New but related marketing topic.  Whenever I travel, which is more frequently than I would like, I try to catch up on business podcasts.  For Immediate Release (On Podcast #110!) is a required podcast for me as well as The Advertising Show (TAS is a client as well, but I listened first – great stuff!)

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John Sturtevant defines us – and that clarity of speech is scary

Sturtevantbeclear_1We have a client who runs the Writing Workshop where you can learn to write with clarity and purpose (I haven’t completed the course yet so forgive the current author).  John Sturtevant emphasizes the importance of BEING CLEAR

He is truly a dynamic speaker and even lets you thrown things at him in class.  I thought we had a good relationship going.  And then this email starts circulating the office.  I think I feel the love, but I am not quite sure.  So to quote John:


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Schipulize

v: To make to strict specifications in order to produce desired results. Example: "My business was going nowhere, until I had my website Schipulized. Now I’m getting more new customers than ever!"

Schipulite

n: An enthusiastic and prosperous person whose life is characterized by profound happiness, exceptional creativity, reassuring common sense, and a deep measure of morality. Example: "Sure, I used to think I was successful and happy, but now that I’m a Schipulite, I’ve found a true meaning in life – plus I’m getting filthy rich!"

Schipulosophy

n: A thorough investigation of the nature, causes, and principles of web-based reality, knowledge, technology, and values based on logical reasoning combined with empirical methods and wry skepticism of all accepted assumptions or beliefs, tempered by a system of admirable values. Example: "Some people shun true Schipulosophy for more pedantic approaches to web marketing – the wretched fools. "

Schipulology

n: The science of web-based life and of entities relying on the web for their subsistence, including their structure, function, growth, origin, evolution, and distribution. Includes Schipulotany and all its subdivisions. Example: "As soon as I heard the logic and rationale behind Schipulology, I threw all my Netelligent Design books in the Dumpster."

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Of course after reading this I must *immediately* point out that it was 8 years ago that I really couldn’t come up with a better name for the *company*  so that is the COMPANY name and what John is referring to above is the result of a COMPANY EFFORT.  It is most definitely NOT my individual efforts that produce results for our clients although I would like to think I am a positive force in that direction.

SturtevantbeclearunclearWhat John does, playfully, emphasize is that we take our ideas behind web marketing and search engine optimization seriously.  We actually do require employees to read the book Positioning for advancement and we train them on everything from collective action to marketing fundamentals.  So there is more to it than design or code or PPC campaigns.  We love this stuff.

Thanks for the kind words John.

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Upcoming Public Speaking on Web Marketing

HoustontechnologycenterUpcoming public speaking stuff.  On January 13th I will be on a panel with home town favorite the Houston Technology Center (disclosure: HTC is a long time client of ours and uses Tendenci too!)

Capitalizing on Internet Marketing
Friday, January 13, 7:00 – 9:00 a.m. CST
http://www.houstontech.org/en/cev/?383

The panel and moderators are:

Moderator: Steve Latham, Founder and CEO, Spur Digital
Panelist: Ed Schipul, CEO, Schipul – The Web Marketing Company (me!)
Panelist: Tena Andrus, Managing Director, Idea Integration
Panelist: Kelsey Ruger, Director, Technology and Web Operations, WebXites and his blog

Panel Web Marketing Topics are:

  1. Strategy and a road map for implementing internet marketing
  2. Search engine marketing
  3. Email marketing
  4. Web Statistics and analytics