Archives for “PT barnum”
Blue Ocean Strategy: Ringling Brothers and Barnum and Bailey Circus Responding to Cirque du Soleil
Posted by eschipul on Sunday, January 1, 2006 at 5:41 pm. 12932 Comments.http%3A%2F%2Feschipul.com%2F2006%2F01%2Fblue-ocean-strategy-ringling-brothers-and-barnum-and-bailey-circus-responding-to-cirque-du-soleil%2FBlue+Ocean+Strategy%3A+Ringling+Brothers+and+Barnum+and+Bailey+Circus+Responding+to+Cirque+du+Soleil2006-01-01+23%3A41%3A04eschipulhttp%3A%2F%2Feschipul.com%2F2006%2F01%2Fblue-ocean-strategy-ringling-brothers-and-barnum-and-bailey-circus-responding-to-cirque-du-soleil%2F
Brands are tricky things. And Blue Ocean Strategy is about not going head to head with your competitors but rather about finding a blue ocean that creates NEW demand. New territory. It would be like dragging Edward Bernays along on the Lewis & Clark expedition and watching the fireworks fly. My first point is the [...]
Filed under Branding, barnum and bailey circus, Branding, circue du soleil, Marketing, PT barnum, strategy maps.