Archives for “Marketing”

focus on offering goods and services people actually want and need

Posted by on Friday, August 13, 2010 at 12:22 pm. Comments are off.

Tweet “In today’s increasingly saturated product marketplace, surface appeal is not enough to elevate me-too products or services above the pack, or to yield sustained success. The harder trick is to use design to get beneath that superficial marketing level and to delve down to core business issues such as: What do people really need? [...]

Filed under Marketing, Quotes, , , , .

Ford Fiesta Movement Mission 4 film from Team Houston

Posted by on Friday, June 11, 2010 at 5:59 am. Comments are off.

Tweet From the description on youtube: zenfilm — June 09, 2010 — The Ford Fiesta Movement Mission 4 film from Team Houston “Pause” presents an unusual twist on romance with sci-fi/fantasy overtones. Pause was filmed in one day by the Zenfilm creative team and features the sights and sounds of America’s 4th largest city set to the music [...]

Filed under Marketing, Music, Public Relations, Social Media, , , , .

Mom2Summit Feb 19-21 2009 in Houston Texas

Posted by on Thursday, February 12, 2009 at 2:41 pm. 2 Comments.

Tweet So all of this time I have actually liked Gwen Bell. And THEN I find out her panel is at the exact same time as my panel at the Mom2Summit in Houston Texas! Check the Saturday morning agenda. Oh ya, Gwen’s treachery is all there in black and white. Same bat time, competing bat [...]

Filed under Marketing, Public Relations, Social Media, Web Marketing, , , , , , , , .

Personal brands, being human, can not truly be consistent.

Posted by on Tuesday, February 3, 2009 at 12:48 pm. 1 Comment.

Tweet Reading Gwen’s post Leave it at the Alter about personal brands got me thinking. Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids [...]

Filed under Branding, Marketing, Public Relations, Social Media, Sociology, Visualization, , , .

Dallas AMA Presentation on Web Marketing and SEO

Posted by on Thursday, February 9, 2006 at 10:42 pm. Comments are off.

Filed under Public Relations, , , , , .

Global Teen Culture Trends – Wired, Worldview, Global, Branded

Posted by on Tuesday, February 7, 2006 at 9:30 pm. Comments are off.

Filed under Branding, , , .

Blue Ocean Strategy: Ringling Brothers and Barnum and Bailey Circus Responding to Cirque du Soleil

Posted by on Sunday, January 1, 2006 at 5:41 pm. 2 Comments.

Tweet Brands are tricky things.  And Blue Ocean Strategy is about not going head to head with your competitors but rather about finding a blue ocean that creates NEW demand.  New territory.  It would be like dragging Edward Bernays along on the Lewis & Clark expedition and watching the fireworks fly. My first point is [...]

Filed under Branding, , , , , , .

Generation X was … asked how to operate the remote/TV/Apple IIc/whatever

Posted by on Wednesday, November 30, 2005 at 10:10 pm. Comments are off.

Filed under Advertising, , , , , .

U2 as a multimillion-dollar, multinational media company

Posted by on Monday, November 28, 2005 at 3:45 pm. Comments are off.

Filed under Advertising, , , .