Archives for “Branding”
Tweet Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era. As Gary Vaynerchuk puts it, “we’re going through a gold rush of branding. If you get talked about enough in all these social webs/blogs, you can [...]
Tweet The Personal Brand Era Cometh In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine: It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out [...]