Ed Schipul

The Personal Brand Era Cometh
In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine:
It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in [...]

October 8th, 2009 | Tags: Advertising, Branding, personal brands, Positioning, profitability, the personal brand era | Category: Branding, Personal Brand Era | 2293Leave a commenthttp://eschipul.com/2009/10/chron-post-the-personal-brand-era-cometh/Chron+Post%3A+The+Personal+Brand+Era+Cometh2009-10-08+23%3A46%3A17eschipul

Reading Gwen’s post Leave it at the Alter about personal brands got me thinking.
Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids when they [...]

February 3rd, 2009 | Tags: Branding, Marketing, personal brand | Category: Branding, Marketing, Public Relations, Social Media, Sociology, Visualization | 1603Comments (3)http://eschipul.com/2009/02/personal-brands-being-human-can-not-truly-be-consistent/Personal+brands%2C+being+human%2C+can+not+truly+be+consistent.2009-02-03+18%3A48%3A37eschipul

January 23rd, 2006 | Tags: Advertising, Branding, Public Relations, word of mouth | Category: Branding | 1273Comments (1)http://eschipul.com/2006/01/brandchannel-the-search-is-over-google-wins-in-2005/brandchannel%3A+The+Search+Is+Over%3A+Google+Wins+in+20052006-01-23+15%3A50%3A31eschipul

January 20th, 2006 | Tags: Advertising, at&t, Branding, truth in advertising | Category: Public Relations | 1276Leave a commenthttp://eschipul.com/2006/01/this-is-a-corporate-customer-service-problem-att-cant-back-it-up/This+is+a+corporate+customer+service+problem+-+AT%26T+can%27t+back+it+up2006-01-21+03%3A24%3A27eschipul

January 19th, 2006 | Tags: beer, Branding, brewery, ebay, Public Relations, saint arnold | Category: Uncategorized | 1279Comments (1)http://eschipul.com/2006/01/saint-arnold-fermenter-naming-rights-on-ebay-is-great-public-relations/Saint+Arnold+Fermenter+-+Naming+Rights+on+eBay+is+Great+Public+Relations2006-01-19+23%3A35%3A33eschipul

January 7th, 2006 | Tags: Advertising, atlanta, Branding, brooklyn, city tag lines, houston | Category: Branding | 1289Leave a commenthttp://eschipul.com/2006/01/city-slogans-redux/City+Slogans+Redux2006-01-07+16%3A19%3A21eschipul

January 1st, 2006 | Tags: barnum and bailey circus, Branding, circue du soleil, Marketing, PT barnum, strategy maps | Category: Branding | 1293Comments (2)http://eschipul.com/2006/01/blue-ocean-strategy-ringling-brothers-and-barnum-and-bailey-circus-responding-to-cirque-du-soleil/Blue+Ocean+Strategy%3A+Ringling+Brothers+and+Barnum+and+Bailey+Circus+Responding+to+Cirque+du+Soleil2006-01-01+23%3A41%3A04eschipul

December 27th, 2005 | Tags: brand extensions, Branding, digital photography, kodak, maglite, ries | Category: Branding | 1300Leave a commenthttp://eschipul.com/2005/12/maglite-goes-led-and-i-am-ok-with-that-branding-shift/Maglite+goes+LED+and+I+am+OK+with+that+Branding+Shift2005-12-28+00%3A26%3A15eschipul

November 28th, 2005 | Tags: Branding, Marketing, u2 | Category: Advertising | 1331Leave a commenthttp://eschipul.com/2005/11/u2-as-a-multimillion-dollar-multinational-media-company/U2+as+a+multimillion-dollar%2C+multinational+media+company2005-11-28+21%3A45%3A54eschipul