Archives for “Branding”

PRSA Georgia Conference Presentation: The Personal Brand Era

Posted by eschipul on Monday, May 10, 2010 at 5:03 pm. Comments are off.

Tweet Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era. As Gary Vaynerchuk puts it, “we’re going through a gold rush of branding. If you get talked about enough in all these social webs/blogs, you can [...]

Filed under Branding, Personal Brand Era, Public Relations, Branding, Personal Brand Era, prsa, Public Relations.

Chron Post: The Personal Brand Era Cometh

Posted by eschipul on Thursday, October 8, 2009 at 5:46 pm. Comments are off.

Tweet The Personal Brand Era Cometh In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine: It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out [...]

Filed under Branding, Personal Brand Era, Advertising, Branding, personal brands, Positioning, profitability, the personal brand era.

Personal brands, being human, can not truly be consistent.

Posted by eschipul on Tuesday, February 3, 2009 at 12:48 pm. 16031 Comment.2009-02-03+18%3A48%3A37eschipulhttp%3A%2F%2Feschipul.com%2F%3Fp%3D1603

Tweet Reading Gwen’s post Leave it at the Alter about personal brands got me thinking. Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids [...]

Filed under Branding, Marketing, Public Relations, Social Media, Sociology, Visualization, Branding, Marketing, personal brand.

brandchannel: The Search Is Over: Google Wins in 2005

Posted by eschipul on Monday, January 23, 2006 at 9:50 am. 12731 Comment.2006-01-23+15%3A50%3A31eschipul

Filed under Branding, Advertising, Branding, Public Relations, word of mouth.

This is a corporate customer service problem – AT&T can’t back it up

Posted by eschipul on Friday, January 20, 2006 at 9:24 pm. Comments are off.

Filed under Public Relations, Advertising, at&t, Branding, truth in advertising.

Saint Arnold Fermenter – Naming Rights on eBay is Great Public Relations

Posted by eschipul on Thursday, January 19, 2006 at 5:35 pm. 12791 Comment.2006-01-19+23%3A35%3A33eschipul

Filed under Uncategorized, beer, Branding, brewery, ebay, Public Relations, saint arnold.

City Slogans Redux

Posted by eschipul on Saturday, January 7, 2006 at 10:19 am. Comments are off.

Filed under Branding, Advertising, atlanta, Branding, brooklyn, city tag lines, houston.

Blue Ocean Strategy: Ringling Brothers and Barnum and Bailey Circus Responding to Cirque du Soleil

Posted by eschipul on Sunday, January 1, 2006 at 5:41 pm. 12932 Comments.2006-01-01+23%3A41%3A04eschipul

Tweet Brands are tricky things. And Blue Ocean Strategy is about not going head to head with your competitors but rather about finding a blue ocean that creates NEW demand. New territory. It would be like dragging Edward Bernays along on the Lewis & Clark expedition and watching the fireworks fly. My first point is [...]

Filed under Branding, barnum and bailey circus, Branding, circue du soleil, Marketing, PT barnum, strategy maps.