Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era. As Gary Vaynerchuk puts it, “we’re going through a gold rush of branding. If you get talked about enough in all these social webs/blogs, you can build [...]
The Personal Brand Era Cometh In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine: It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and [...]
Reading Gwen’s post Leave it at the Alter about personal brands got me thinking. Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids when [...]
Brands are tricky things. And Blue Ocean Strategy is about not going head to head with your competitors but rather about finding a blue ocean that creates NEW demand. New territory. It would be like dragging Edward Bernays along on the Lewis & Clark expedition and watching the fireworks fly. My first point is the [...]