Ed Schipul

The Personal Brand Era Cometh
In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine:
It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in [...]

October 8th, 2009 | Tags: Advertising, Branding, personal brands, Positioning, profitability, the personal brand era | Category: Branding, Personal Brand Era | 2293Leave a commenthttp://eschipul.com/2009/10/chron-post-the-personal-brand-era-cometh/Chron+Post%3A+The+Personal+Brand+Era+Cometh2009-10-08+23%3A46%3A17eschipul

It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying
“Our brands are owned by the consumers who love them.”
Or as the Social Customer blog quotes:
You Don’t Own Your [...]

February 23rd, 2009 | Tags: Advertising, BCFU, Brand Colocation Fee Union, Brand Colocation Fees, Interlopers, Number one or Number two, Positioning, Ries and Trout | Category: Advertising, Branding, Creativity, Globalization, Marketing | 1564Comments (3)http://eschipul.com/2009/02/bcfu/A+Modest+Proposal+for+Brand+Colocation+Fees2009-02-24+00%3A24%3A39eschipul

February 20th, 2006 | Tags: Advertising, advertising markets, Creativity, houston | Category: Advertising | 1246Leave a commenthttp://eschipul.com/2006/02/adage-pr-for-only-in-houston-promoting-houston-creative-agencies/AdAge+PR+for+Only+In+Houston+Promoting+Houston+Creative+Agencies2006-02-20+20%3A47%3A53eschipul

February 12th, 2006 | Tags: Advertising, organization, Visualization | Category: Visualization | 1252Leave a commenthttp://eschipul.com/2006/02/bisley-advertisements-remixing-elements-of-icons/Bisley+Advertisements+-+Remixing+Elements+of+Icons2006-02-13+01%3A22%3A33eschipul

February 9th, 2006 | Tags: Advertising, dallas, Marketing, public speaking, Web Marketing | Category: Public Relations | 1257Leave a commenthttp://eschipul.com/2006/02/dallas-ama-presentation-on-web-marketing-and-seo/Dallas+AMA+Presentation+on+Web+Marketing+and+SEO2006-02-10+04%3A42%3A12eschipul

February 5th, 2006 | Tags: Advertising, advertorials, Business | Category: Advertising | 1265Leave a commenthttp://eschipul.com/2006/02/gm-advertisements-in-newlywed-section-of-the-houston-chronicle/GM+Advertisements+in+Newlywed+Section+of+the+Houston+Chronicle2006-02-05+21%3A39%3A50eschipul

February 3rd, 2006 | Tags: Advertising, gaming | Category: Advertising | 1266Leave a commenthttp://eschipul.com/2006/02/behavioral-insider-on-gamevertising/Behavioral+Insider+on+gameVertising2006-02-03+20%3A05%3A55eschipul

January 23rd, 2006 | Tags: Advertising, Branding, Public Relations, word of mouth | Category: Branding | 1273Comments (1)http://eschipul.com/2006/01/brandchannel-the-search-is-over-google-wins-in-2005/brandchannel%3A+The+Search+Is+Over%3A+Google+Wins+in+20052006-01-23+15%3A50%3A31eschipul

January 23rd, 2006 | Tags: Advertising, search engines | Category: Search Engine Advertising | 1274Comments (1)http://eschipul.com/2006/01/houston-interactive-marketing-group-kickoff-event/Houston+Interactive+Marketing+Group+Kickoff+Event2006-01-23+15%3A41%3A00eschipul