Web Marketing | Ed Schipul

Posted by eschipul on Nov 1, 2010 in Advertising, Quotes, Web Marketing | Comments Off

you stick your head above the crowd

“You stick your head above the crowd and attract attention and sometimes somebody will throw a rock at you. That’s the territory. You buy the land, you get the Indians.” – David Lee Roth

Posted by eschipul on Oct 13, 2009 in Marketing, Social Media, Social Software, Sociology, Web Marketing | Comments Off

SchipulCon in two days – Oct 45, 16, 2009 at the Houston Zoo

What started in 2007 as the Tendenci User Conference, was canceled in 2008 due to a very unwelcome hurricane, has now morphed into SchipulCon 2009. Planned by @MagsMac, the conference has a great lineup of speakers including Deirdre Breakenridge, the author of PR 2.0.

The full SchipulCon 2009 Agenda is posted on the site. And registration is here.

And of course a HUGE thanks to our sponsors without which this would not be happening!

Posted by eschipul on Feb 12, 2009 in Marketing, Public Relations, Social Media, Web Marketing | 2 comments

Mom2Summit Feb 19-21 2009 in Houston Texas

So all of this time I have actually liked Gwen Bell. And THEN I find out her panel is at the exact same time as my panel at the Mom2Summit in Houston Texas! Check the Saturday morning agenda. Oh ya, Gwen’s treachery is all there in black and white. Same bat time, competing bat channel at 9:30 AM. So now I must swear a blood oath to be Gwen’s mortal enemy!!!

Moving right along, the Mom2Summit isn’t just for moms. It is a conversation between women and marketers. From the site:

The Mom 2.0 Summit is a place for marketers, bloggers, and mompreneurs to get to know one another. A place to connect, converse, and build relationships. This year’s Summit discussions will focus on social media, marketing, networks, and brand building. We will explore what those relationships mean and how we all contribute to social media.

I am very excited about moderating the panel with

Initially I declined to be on the panel because it was recommended by Katie, who is a little crazy, Maggie who is a little cheesy, and it has Jenny on the panel, who is a LOT crazy. Throw in Laura and Monica as two of the organizers and well it could get dangerous for a guy. But I’m brave. Plus I have a score to settle with a certain blogger competing for my time slot….

I hope to see y’all next week at the Mom 2 Summit!

UPDATE: Had an awesome pre conference call with Kirsten, Jordan and Jenny with the help of Katie. Really think this panel is going to have a lot of value for our attendees. So go register!

UPDATE UPDATE: Um…. I completely think @gwenbell rocks!

Posted by eschipul on Apr 7, 2008 in Web Marketing | 11 comments

Prediction: Ad Agencies will be Purchased by Web Marketing Firms

Ad agencies will be purchased by web marketing companies in the future.

Starting now. Position yourself for this.

Why? Well we know in a recession that advertising budgets and public relations budgets get slashed. Drastically reduced. From big ad budgets to nada asap. Staples is one obvious example of cuts:

From the looks of things at Staples, the recession is upon us.

and

So, the Framingham retailer is trimming costs everywhere it can, reducing advertising, delaying new hires and renovations, curtailing employee travel, and saving gas with devices that limit the maximum speed of its delivery trucks.

See that first item on the list? Ya, that one? It is *advertising*.

Advertising is almost always the first thing to get slashed in a recession. You CAN live without advertising in hibernation mode. Should you cut your advertising budgets? Well, let’s ask those in the business of advertising. The magic-eight-ball says about cutting advertising budgets in a recession.

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