From a tech perspective the switch of the site from change.gov to the actual whitehouse.gov and the first blog post by Macon Phillips, the Director of New Media for the White House, is quite amazing. Comments are not enabled, but the start with a conversational tone is appreciated by this citizen. He lists as goals:

1. Communication
2. Transparency
3. Participation

In addition to having a “Director of New Media”, I noticed from a PR perspective is the new Office of Public Liaison on whitehouse.gov. Doing a quick google on it there seems to be a disagreement between this article and on the leadership bio names listing Valerie Jarrett, Tina Tchen and Michael Strautmanis on the site.

I did notice that Jarrett is an attorney, and Tchen and Strautmanis are both litigators. Hmmm, no APR communicators in the office of public liaison? What does this say about the PR profession that the Obama team chose not to bring in any professional communicators on the leadership team? Or am I missing something?

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”
“Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny.”
‘We may have come here on different ships but we’re all in the same boat now.’
-    Dr. Martin Luther King, Jr.

It’s one of those days that just seems so predictable and yet so impossible at the same time with our new President‘s inauguration tomorrow!

“A bat and a ball together cost $1.10. The bat costs a dollar more than the ball. How much does the ball cost?”

- Kahneman (hint: it’s not $1)

go vote. no really, go vote. take the time, take the pto, do what it takes, go vote.

how should you vote? think. do that. then vote.

First – I really liked this photo from @thefuzzball on flickr of @davidherrold at Barcamp Houston 3. Great photo!

Second – embedded below are my slides from the “Strategic PR using Social Media” that are posted on slideshare.net. I did have to delete a few graphics to get below the 50meg limit. Let me know if you need those as well.

And thanks again for all of the organizers for a great event! From the wiki:

• Kelsey Ruger Twitter: themoleskin
• Marc Nathan Twitter: marc1919
• Robert Brackenridge
• EricaOgrady Twitter: ericaogrady
• Matthew Wettergreen Twitter: organ_printer
• Josh Tabin, Twitter: joshtabin
• Kurt Stoll, Twitter: kurtstoll
• Scott M. Stolz, Twitter: WisTex

And here is the presentation I gave on Strategic PR using Social Media. Hopefully the biggest take-away is that without RESEARCH and STRATEGIC PLANNING, well, social media is as useless as anything else. You can’t evaluate results if you don’t have an objective. The basics of PR remain the same, with social media being another outlet for your ethical strategy. or something like that.

Kudos to the team at the HTC!

Guy Kawasaki and Walter Ulrich enjoy the opening remarks before Guy’s presentation at the Houston Technology Center in April 2008.

View the full album of Guy Kawasaki at the Houston Technology Center here.

Enjoyed a fun social media presentation yesterday in Tulsa Oklahoma with the Association of Women in Communications.

Great hospitality in Oklahoma as always with a very fun and informed audience.

From the AWC Tulsa site:

The
Tulsa Professional Chapter has a longstanding and strong presence in the community.
The chapter is 150+ members strong, representing a variety of communications disciplines
in Tulsa and surrounding areas.

Slideshares from the presentation follow.

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