“NOT JUST A TOASTER WITH PICTURES”

“Since 1950 there has been a total of more than 3,500 research studies conducted in America on the effects of media violence on the population. One random analysis of almost 1,000 studies found to demonstrate there is a tangible correlation between violent entertainment and violent behavior.”

“In the realm of media violence research scientists over five decades have been able to repeatedly demonstrate both short term and long term increases of violent behavior as the result of short term and long term exposure of manufactured horror.”

- Stop Teaching Our Kids To Kill – Dave Grossman and Gloria DeGaetano

She made one simple request…

And of course you can help them by simply voting here which then takes you to the Pepsi Refresh Everything Good Idea page for I am Waters.

NBC has the blood of future victims on their hands

Q: Should NBC have run, or even distributed the crazed manifesto of the Virginia Tech killer?

A: No.

Let’s be clear. The guy was crazy. And hateful. And he wanted fame. And he succeeded because they ran the video. There is only one logical conclusion other crazy hateful people who want fame can draw from this. Record it, distribute it, and you will get your 15 minutes of MSM coverage.

Dave Winer, at scripting news, uses lots of words in a subsequent post to talk around the issue. But his original call for the release of the videos was wrong. There is right. And there is wrong. And that is wrong.

My Dear Wormwood indeed.

There are only three business models – Emmy Advanced Media

From Emmy Advanced Media TV/Web Video Inversion:

There are only three business models: I pay, you pay or someone else
pays. In the media distribution business this is well understood.

and

For example, someone has to develop an Internet-oriented qualitative
media optimization program. This sounds simple enough, but it is not.
Right now, the vast majority of media optimization algorithms are
quantitative. This means the creative content of the advertisement is
not taken into consideration when formulating a media plan. This has
worked within acceptable limits for television, but in a world where
both venue and creative need to be contextually matched, pure
quantitative optimization is not appropriate.

I like the way Shelly explains it. Ad insertion is so basic that it defies A/B testing. The web presents the opportunity for fundamental testing of creative quality. Somewhere in between boring and viral hit lies the majority of advertising. It can improve.

The full post is worth a read.

Cable News Vierweship Compared to Brookers NUMA Fan Video

I was meeting with Elaine Krause yesterday and the subject of video on the web came up. And relative media influence. I mentioned that Brookers, who I posted about previously, had more viewership that some cable stations. So here are the numbers.

Brookers Crazed Numa Fan Video Views:
2,341,968 (as of July 22, 2006)
Prime Time Cable News Median Audience 2005:  2,600,000

Also note that the cable news median audience number is from ALL networks.

I still like the My united states of…WHATEVA !!! video best.

Emmy Media: Cable Guys Survey of Future Threats to Cable TV

In Cable Vs. The Unknown Shelly Palmer posts the results of an SMS survey from a session called "Add Cable and Stir: A Recipe for Business Success." The results, as posted on his site, are:

DirecTV–37 percent
AT&T–27 percent
Google–0 percent
Municipal Wi-Fi–10 percent
Something not yet invented–25 percent

Given I really like visuals and with Google garnering zero percent it just didn’t have the impact without a visual. So here is a quick pie chart on the perception of threats to cable television. Note the line on the lower left that represents a perception of zero threat from Google.