Archives for “Social Media”

social media ROI

Tweet “There are basically only three things the boss cares about: how much money did we make? How much money did we save? Are our customers happy? Social media hits the last one really hard – and this is the one you should seek to quantify, however you can.” – Erin Flis


fantasy valuations – if you can’t sell at a profit…

Tweet You can’t sell at a profit and make it up in volume. This is just business-common-sense. And this matters because as employees of realistic corporations that are required by reality to sustain themselves, we get frustrated keeping up with the Kardashians. Even the Joneses aren’t keeping up with the Joneses. It’s a scam dude. [...]


audience notes on social media presentation

Tweet Notes taken by Rachel at a recent social media presentation I gave. She stated that she wrote down the things the audience responded to and expressed an interest in. I read that as “what they care about.” So here is the list: Linkedin—get on it if you are in business Have a homebase—blog or SME on subject [...]


Notes on Social Objects

Tweet If you haven’t read the story of the Microsoft Blue Monster, and Hugh’s thoughts on social objects, I highly recommend it. The full blue monster story is here on Hugh’s blog. I was just rereading it for an upcoming talk that discusses Social Objects. And of course I would be remiss if I did [...]


Ford Fiesta Movement Mission 4 film from Team Houston

Tweet From the description on youtube: zenfilm — June 09, 2010 — The Ford Fiesta Movement Mission 4 film from Team Houston “Pause” presents an unusual twist on romance with sci-fi/fantasy overtones. Pause was filmed in one day by the Zenfilm creative team and features the sights and sounds of America’s 4th largest city set to the music [...]


Tweet I found myself with 60 relevant business emails in my inbox last Wednesday, the morning before I flew out on a business trip, and I jumped over to twitter to find out if anything important was going on. Baroo? Why did my brain tell me to do that? Four things about twitter communication of [...]


SchipulCon in two days – Oct 45, 16, 2009 at the Houston Zoo

Tweet What started in 2007 as the Tendenci User Conference, was canceled in 2008 due to a very unwelcome hurricane, has now morphed into SchipulCon 2009. Planned by @MagsMac, the conference has a great lineup of speakers including Deirdre Breakenridge, the author of PR 2.0. The full SchipulCon 2009 Agenda is posted on the site. [...]


Tweet SHORT VERSION: Please vote for my panel at SXSW DON’T PANIC – The Geek’s Guide to the Next Big Crisis LONG VERSION: A little more than four years ago I wrote my first blog post. It was about the need for a form of Emergency RSS. We can share celebrity gossip headlines through feed [...]


Tweet I am a fan of Facebook. I enjoy using it and it has brought me closer to a lot of awesome people. We are even approaching 1000 people on our Facebook Fan Page! But I can’t handle Facebook’s lack of respect for our privacy. The fact that it shows me “dating website” advertisements (I’m [...]


Tribal Citizenship Behavior

Tweet When a crisis occurs, like a hurricane hits your city or the country freaks out about the swine flu, part of a leaders job is to protect the tribe. To do that, the people have to be prepared. The first priority must then be to make sure every member of the tribe is prepared [...]


Tweet So all of this time I have actually liked Gwen Bell. And THEN I find out her panel is at the exact same time as my panel at the Mom2Summit in Houston Texas! Check the Saturday morning agenda. Oh ya, Gwen’s treachery is all there in black and white. Same bat time, competing bat [...]


Tweet Reading Gwen’s post Leave it at the Alter about personal brands got me thinking. Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids [...]


Formation of New American Group Influencers

Tweet New groups are being formed throughout the country, and nobody has noticed. These emergent groups are zero to three years old. And the organizers are not the usual suspects. If there is a connection to urban tribes it is the connecting of existing urban tribes. We meet our new friends, talking to others we [...]


2008 Sarasota International Design Summit


Erin Blatzer Rocks Social Media for HMNS

Tweet So many people! Originally uploaded by erinblatzer Congrats to @erinblatzer and @laanba and everyone else with Assignment Houston who arranged the HMNS photo shoot. Talk about a great example of an arts institution engaging with social media in a positive way. Check out the Houston Museum of Natural Science group on Flickr for more.



Commotion – something to think about



Social Media for Non Profits Presentation


Got Social Media Conference – 2 More Days!


@deneyterrio’s new Social Media Video



The Profit of Diversity and The Wisdom of Crowds


Shout out to Chron.com for Progressive Blog Link Outs!