Archives for “Search Engine Advertising”

Google “God in Houston” and you won’t find a church

In the process of explaining SEO (search engine optimization) over the years I frequently demonstrate that if you Google “God in Houston” the top results are not churches. Now I’m not talking about the local results that show the churches, but the actual search results below that that lists KSBJ as the top result for “God in Houston” [...]



Mahalo Greenhouse – user generated search pages


Viral Marketing Described as Link-Bait



Microsoft AdCenter Gender Predictions for Demographic Marketing


Cost-Per-Action Advertising for Survey Promotion?


Via Marketing Shift a PR agency has created an SEO “long tail” optimization tool. From the Marketing Shift post: A free program organizes “long tail” data about how people found your site through natural search and suggests keywords to use for search engine optimization. and PR Firm Connors Communications, which wrote the MyLongTail software (now [...]






Short Links Matter, but Please Don’t Break the Linking Paradigm


GROK Newsletter on Conversion Rates – PR without Conversion


Google has begun testing a new click-to-call service


Visualization of Search – Sphere Explorer


Analytics Biz Challenged by Google


Google wants ALL of your data, not just the recent stuff


Google Base Bulk Uploads


Google Base is Live – mostly links out


IABC – Demystifying Search Engine Optimization


SEO, PR and Branding


Microsoft Search Call Out to Google


AJAX, Exactness of Speech Matters, Especially for Context Ads!