Archives for “Public Relations”

SXSW: Personal Brands for Profitable Companies

Yes it is that time of year when all of the speakers and bloggers ask for your vote for their SXSW panel. And I am no exception. For people who aren’t familiar with SXSW it is a HUGE tech & media conference held each March in Austin Texas. My panel information is below, and if [...]


PRSA T3PR Presentation from NYC

I was honored to be one of the presenters at T3PR this last Friday in NYC thanks to Deirdre Breakenridge. Kind words for T3PR posted by Chris Kieff who calls it the “highlight of NYC Internet Week” on 1GoodReason Best day spent at a conference: The surprising winner for me was T3PR, the Public Relations Society [...]


Tools and Tech for PR Agencies

Listening to Sandra Fathi‘s presentation at T3PR. Slides below with lots of helpful resources. Tools & Technology for High Tech PR View more presentations from Sandra Fathi.


Ford Fiesta Movement Mission 4 film from Team Houston

From the description on youtube: zenfilm — June 09, 2010 — The Ford Fiesta Movement Mission 4 film from Team Houston “Pause” presents an unusual twist on romance with sci-fi/fantasy overtones. Pause was filmed in one day by the Zenfilm creative team and features the sights and sounds of America’s 4th largest city set to the music of [...]


T3PR: Strategic Views on Technology & PR

Honored to be presenting at PRSA’s T3PR Conference “Strategic Views on Technology and the Changing PR Landscape” this Friday in NYC. You really can’t visit NYC often enough. And I definitely appreciate true STRATEGIC PR. Our keynote speaker is none other than Sarah Evans speaking on ”What’s Next for PR, Strategy and Technology.” It will also [...]


PRSA Georgia Conference Presentation: The Personal Brand Era

Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era. As Gary Vaynerchuk puts it, “we’re going through a gold rush of branding.  If you get talked about enough in all these social webs/blogs, you can build [...]


PR 2.0 New Media Communications Model

New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book: Who Says what In which channel To whom To what effect Then who Hears what Who shares what With what intent To what effect Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly a [...]


So all of this time I have actually liked Gwen Bell. And THEN I find out her panel is at the exact same time as my panel at the Mom2Summit in Houston Texas! Check the Saturday morning agenda. Oh ya, Gwen’s treachery is all there in black and white. Same bat time, competing bat channel [...]


Reading Gwen’s post Leave it at the Alter about personal brands got me thinking. Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids when [...]


Social Media for Public Relations Pros at PRSA Charlotte

Thanks to the Charlotte North Caroline Chapter of the Public Relations Society of America for the opportunity to address 160 pros yesterday. Attendee Jason Keath of Charlotte already has a wrap up post from my talk here. Thanks Jason! And of course the slides are available on slideshare.net/eschipul as well as embedded below. Thanks! Social [...]



Social Media Optimization: Putting the Relations Back in PR

Essex House Originally uploaded by eschipul Presenting “Social Media Optimization: Putting the Relations Back in PR” tomorrow in Miami. Wish me luck!



Social Media Optimization presentation from PRSA SW District






FEMA and Media Relations PR Nightmare


Still crazy after all these years. Just a lot less cleavage. Brian Connolly has come out of the closet and relaunched strumpette with the less-cleavage brand name of "futhermore". So if we weren’t sure, yes, we now know he definitely wants the last, the further-mostest-wordest. Thanks for coming out of the closet Mr. Connoly. Update: [...]