Archives for “Public Relations”

Tweet A few things to consider when observing the needs of benefit programs (Social Security, Medicare, Unemployment, etc) for Americans. I believe the current strain on the system may be particularly bad at the moment, which means it will improve for future generations. The added stress is temporary. Here’s why. Three one-time events have occurred [...]


Q&A article in the Chron

Tweet A nice write up about the company in the Chronicle today by Ronnie Crocker with photos by Patrick Fallon. The article is here: Q&A: People skills on the Internet


Tweet Slides from my talk yesterday at the PRSA Digital Impact Conference in New York. PRSA Digital Impact Personal Brand Profitability View more presentations from Ed Schipul


sometimes you aren’t even sure it’s a win

Tweet “Sometimes you aren’t even sure it is a win?” “When you’re a hoser, admit it” - Adam Sohn at PRSADIconf


Tweet I am looking forward to getting back to NYC to present at the PRSA 2011 Digital Impact Conference: “Building Knowledge, Skills and Value for the New Decade”. It is May 5th and 6th at the The Sentry Conference Center. My session is on Friday May 6 at 9:45 and is called “PRofiting From the Personal-Branding [...]


no capital in the bank

Tweet “This young lady does not realize that she has no capital in the bank to finance this request.” - Buchanan PR


buffett’s 2011 letter – lessons for entrepreneurs

Tweet Some interesting excerpts, ones that I found interesting anyway, in Buffett’s 2011 annual letter. I read it every year and if you are interested in business you should too. I don’t own any Berkshire stock. I just like how Buffett thinks. All bold emphasis added by me. On Railroads, Trucking and the Environment (for [...]


Egypt Social Media Activity Unexpectedly Small

Tweet I have been digging into the background story on the 2011 revolution in Egypt. Follow that last link for a good recap of how the police beating of Khaled Said created a maelstrom that has turned into massive protests and labor strikes in Egypt. A man named Wael Ghonim has emerged as a symbol of [...]


Edelman Trust Barometer 2011

Tweet Edelman Trust Barometer 2011 Released. Highlights from Meg Strout’s blog followed by the slideshare. Meg’s summary: There’s been a decline in trust in “a person like myself” and regular employees, arguably because of “over-friending” Trust in credentialed experts (70%) and company technical specialists (64%) is soaring Informed publics (media consumers) need to hear things [...]


rosen on wikileaks – stateless news organization

Tweet Worth a read on wikileaks Wikileaks, the World’s First Stateless News Organization Ask yourself: Why didn’t Wikileaks just publish the Afghanistan war logs and let journalists ‘round the world have at them? Why hand them over to The New York Times, the Guardian and Der Spiegel first? Because as Julien Assange, founder of Wikileaks, [...]


pay to play journalism – all of them?

Tweet Like the National Enquirer (who oddly enough just filed for bankruptcy), now everyone is willing to pay for stories. OK, technically it sounds like they pay the interviewee for use of images and video an exorbitant amount to avoid (theoretically) crossing that journalistic line. From the story on the Washington Post on Checkbook Journalism. [...]


SXSW: Personal Brands for Profitable Companies

Tweet Yes it is that time of year when all of the speakers and bloggers ask for your vote for their SXSW panel. And I am no exception. For people who aren’t familiar with SXSW it is a HUGE tech & media conference held each March in Austin Texas. My panel information is below, and [...]


PRSA T3PR Presentation from NYC

Tweet I was honored to be one of the presenters at T3PR this last Friday in NYC thanks to Deirdre Breakenridge. Kind words for T3PR posted by Chris Kieff who calls it the “highlight of NYC Internet Week” on 1GoodReason Best day spent at a conference: The surprising winner for me was T3PR, the Public Relations [...]


Tools and Tech for PR Agencies

Tweet Listening to Sandra Fathi‘s presentation at T3PR. Slides below with lots of helpful resources. Tools & Technology for High Tech PR View more presentations from Sandra Fathi.


Ford Fiesta Movement Mission 4 film from Team Houston

Tweet From the description on youtube: zenfilm — June 09, 2010 — The Ford Fiesta Movement Mission 4 film from Team Houston “Pause” presents an unusual twist on romance with sci-fi/fantasy overtones. Pause was filmed in one day by the Zenfilm creative team and features the sights and sounds of America’s 4th largest city set to the music [...]


T3PR: Strategic Views on Technology & PR

Tweet Honored to be presenting at PRSA’s T3PR Conference “Strategic Views on Technology and the Changing PR Landscape” this Friday in NYC. You really can’t visit NYC often enough. And I definitely appreciate true STRATEGIC PR. Our keynote speaker is none other than Sarah Evans speaking on ”What’s Next for PR, Strategy and Technology.” It will [...]


PRSA Georgia Conference Presentation: The Personal Brand Era

Tweet Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era. As Gary Vaynerchuk puts it, “we’re going through a gold rush of branding.  If you get talked about enough in all these social webs/blogs, you can [...]


PR 2.0 New Media Communications Model

Tweet New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book: Who Says what In which channel To whom To what effect Then who Hears what Who shares what With what intent To what effect Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly [...]


Tweet So all of this time I have actually liked Gwen Bell. And THEN I find out her panel is at the exact same time as my panel at the Mom2Summit in Houston Texas! Check the Saturday morning agenda. Oh ya, Gwen’s treachery is all there in black and white. Same bat time, competing bat [...]


Tweet Reading Gwen’s post Leave it at the Alter about personal brands got me thinking. Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids [...]


Social Media for Public Relations Pros at PRSA Charlotte

Tweet Thanks to the Charlotte North Caroline Chapter of the Public Relations Society of America for the opportunity to address 160 pros yesterday. Attendee Jason Keath of Charlotte already has a wrap up post from my talk here. Thanks Jason! And of course the slides are available on slideshare.net/eschipul as well as embedded below. Thanks! [...]



Social Media Optimization: Putting the Relations Back in PR

Tweet Essex House Originally uploaded by eschipul Presenting “Social Media Optimization: Putting the Relations Back in PR” tomorrow in Miami. Wish me luck!



Social Media Optimization presentation from PRSA SW District