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Social Media for Public Relations Pros at PRSA Charlotte

Thanks to the Charlotte North Caroline Chapter of the Public Relations Society of America for the opportunity to address 160 pros yesterday. Attendee Jason Keath of Charlotte already has a wrap up post from my talk here. Thanks Jason!

And of course the slides are available on slideshare.net/eschipul as well as embedded below. Thanks!

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The Tricksters of Social Media; Fakesters vs Avasters

“So much seems possible at the beginning of a trip, so many  things seem brimmed with meaning.” pg 5hat trick by cayusa on flickr cc license

“…trickster is a boundary-crosser. Every group has its edge, its sense of in and out, and trickster is always there, at the gates of the city and the gates of life, making sure there is commerce.” Trickster, pg 7

Reading about fakesters led me to this post on fake twitter accounts varying from Fake Steve Jobs to Fake Seth Godin to my favorite, Chuck Norris. Chuck throws down the tracks like

When google has a question, they “norris” it.

And some fakester parodies are richly deserved like rahodeb of Whole Foods (In)Fame(ity).

Motivations for fakester accounts based on famous people might include a desire for attention, satire, performance art, hatred of what a person represents, desire to be in on a “secret”, or admission into a Goffmanesque “back room” to blatant monetary goals. But there is a motivation of some kind that piggy-backs on top of someone else’s fame.  Every invention of a new namespace opens up opportunities for these reputation barnacles.

But there is a different type of “fake account” in the form of a completely made up person or object. A persona. And this type of fakester account is lumped in with the impersonators, and this is a mistake. I submit they are entirely different.

In disparaging terms, these are called “sock puppets.” Wikipedia clarifies

“The key difference between a sock puppet and a regular pseudonym (sometimes termed an “alt” which is short for alternate, as in alternate identity) is the pretense that the puppet is a third party who is not affiliated with the puppeteer.”

My problem with the “sock puppet” term is that the pejorative nature overrides the trickster legitimacy and social commentary conveyed. Hence I suggest a new term for those that have passed a social acceptance threshold within the community. For lack of a better word I’ll call these characters Avasters.

Avasters – an character created by a person or persons that is not based on a specific person living or dead. An invented character that acts and behaves with a unique personality. And earns the right to be considered a “person” within the community.

(more…)

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Speaking Engagements for this Week

Three different speaking engagements this week. All in Houston for a change!

  1. TSPRA (Monday)Web 2.0 Trends for Public Relations Professionals on Mon 18-Feb-08 11:00 AM
  2. BMA (Thursday luncheon) What Social Media Means for B2B Marketers on Thu 21-Feb-08 11:30 AM
  3. Sullivan Group (OTC Marketing seminar) OTC Marketing Seminar on Thu 21-Feb-08 2:00 PM

Also note that tomorrow night, Tuesday, is Refresh Houston with Stephen P. Andersen.
The Force Behind Star Wars: Turning Design Ideas into Reality on Tue 19-Feb-08 6:30 PM

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Top 10 Multiplayer Worlds

Top 10 Massively Multiplayer Online Worlds. People should talk about Club Penguin more!

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Link Post


  Washington Monument 
  Originally uploaded by eschipul

Link Post:

  1. Ben on why Associations should NOT be on wikipedia (although overall he is for it). I agree, the culture on wikipedia is rough. We put a ton of energy into getting this amazing man into wikpedia and the community could have been more helpful IMHO)
  2. Google slammed for privacy and Battelle’s defense of google
  3. Rubel’s attention crash – and he has cut way back on blog posts since going to Edelman. Can’t blame him.
  4. Spin and ChrisPirillo making WAY too many reference to the interminably long Charlie the Unicorn goes to Candy Mountain youTube video. (9 Million + views! = earbug warning.)

The photo of the Washington Monument? No bearing on the link post, just a photo from my walk about in DC yesterday. Here as a speaker for the Bulldog Reporter Media Summit.

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neurofibromatosis


  IMG_0004 
  Originally uploaded by Reggie Bibbs.

And then there are some whose courage is just so awesome all you can do is salute.

"Just Ask!" indeed.

Thanks Reggie!