The pursuit of attention is now emerging as one of the electric organizing principles of American life. Not only are people pursuing attention in new ways, but there is evidence that we have begun to restructure our culture – including even our politics and economy – around the idea of attention as a glittering ultimate [...]
New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book:
Who
Says what
In which channel
To whom
To what effect
Then who
Hears what
Who shares what
With what intent
To what effect
Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly a note to myself as I wonder about how to measure such [...]
The Personal Brand Era Cometh
In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine:
It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in [...]
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