Archives for “Personal Brand Era”
Yes it is that time of year when all of the speakers and bloggers ask for your vote for their SXSW panel. And I am no exception. For people who aren’t familiar with SXSW it is a HUGE tech & media conference held each March in Austin Texas. My panel information is below, and if [...]
I was honored to be one of the presenters at T3PR this last Friday in NYC thanks to Deirdre Breakenridge. Kind words for T3PR posted by Chris Kieff who calls it the “highlight of NYC Internet Week” on 1GoodReason Best day spent at a conference: The surprising winner for me was T3PR, the Public Relations Society [...]
“Those who manipulate the shadows that dominate our lives are the agents, publicists, marketing departments, promoters, script writers, television and movie producers, advertisers, video technicians, photographers, bodyguards, wardrobe consultants, fitness trainers, pollsters, public announcers, and television news personalities who create the vast stage for illusion. They are the puppet masters. No one achieves celebrity status, [...]
On the road again. A few upcoming speaking gigs on my calendar Technology Section Conference: T3PR - Theory, Tactics & Technology for High-Tech Public Relations Conference June 11, 2010, 10:45–11:30 a.m. New York, New York “Personal Brands: The Opportunities and Threats” CPE By the Sea Conference June 16, Galveston, TX “Social Media and Personal Branding” PRSA Sunshine [...]
Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era. As Gary Vaynerchuk puts it, “we’re going through a gold rush of branding. If you get talked about enough in all these social webs/blogs, you can build [...]
New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book: Who Says what In which channel To whom To what effect Then who Hears what Who shares what With what intent To what effect Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly a [...]
The Personal Brand Era Cometh In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine: It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and [...]