New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book:
Who
Says what
In which channel
To whom
To what effect
Then who
Hears what
Who shares what
With what intent
To what effect
Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly a note to myself as I wonder about how to measure such [...]
What started in 2007 as the Tendenci User Conference, was canceled in 2008 due to a very unwelcome hurricane, has now morphed into SchipulCon 2009. Planned by @MagsMac, the conference has a great lineup of speakers including Deirdre Breakenridge, the author of PR 2.0.
The full SchipulCon 2009 Agenda is posted on the site. And registration [...]
The company is 12 years old today. Wow. What a journey so far!
A huge THANK YOU to our clients, our employees and all of our supporters over the last 12 years. Black swans do exist, and thrive, with a lot of help from their friends. THANK YOU!
We’ll have a party after SchipulCon 09 to celebrate. [...]
I am a fan of Facebook. I enjoy using it and it has brought me closer to a lot of awesome people. We are even approaching 1000 people on our Facebook Fan Page!
But I can’t handle Facebook’s lack of respect for our privacy. The fact that it shows me “dating website” advertisements (I’m married and [...]
As a favor, made some revisions to the Saint Arnold Facebook Fan Page. Become a fan!
FB.init(“8dce7637eb601c6234b36f5619d9bb4a”);
Saint Arnold Brewing Company on Facebook
Well it took me half a week, but here is the full video of our panel from the Mom2Summit last weekend. The title was “It’s the end of marketing as we know it. And we feel fine.” First the full video.
Panel: It’s the end of Marketing as we know it. And we feel fine. from [...]
It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying
“Our brands are owned by the consumers who love them.”
Or as the Social Customer blog quotes:
You Don’t Own Your [...]
I had the privilege of moderating the panel “It’s the end of Marketing as we know it. And we feel fine.” at the Mom2Summit this weekend in Houston. With the help of Katie we coordinated a panel with these three talented bloggers:
Kirsten Chase (Motherhood Uncensored, Cool Mom Picks)
Jordan Ferney (Oh Happy Day)
Jenny Lawson (The Bloggess, [...]
So all of this time I have actually liked Gwen Bell. And THEN I find out her panel is at the exact same time as my panel at the Mom2Summit in Houston Texas! Check the Saturday morning agenda. Oh ya, Gwen’s treachery is all there in black and white. Same bat time, competing bat channel [...]
Reading Gwen’s post Leave it at the Alter about personal brands got me thinking.
Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids when they [...]
You are currently browsing the archives for the Marketing category.
