Archives for “Marketing”
“In today’s increasingly saturated product marketplace, surface appeal is not enough to elevate me-too products or services above the pack, or to yield sustained success. The harder trick is to use design to get beneath that superficial marketing level and to delve down to core business issues such as: What do people really need? And [...]
In the process of explaining SEO (search engine optimization) over the years I frequently demonstrate that if you Google “God in Houston” the top results are not churches. Now I’m not talking about the local results that show the churches, but the actual search results below that that lists KSBJ as the top result for “God in Houston” [...]
New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book: Who Says what In which channel To whom To what effect Then who Hears what Who shares what With what intent To what effect Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly a [...]
The company is 12 years old today. Wow. What a journey so far! A huge THANK YOU to our clients, our employees and all of our supporters over the last 12 years. Black swans do exist, and thrive, with a lot of help from their friends. THANK YOU! We’ll have a party after SchipulCon 09 [...]
As a favor, made some revisions to the Saint Arnold Facebook Fan Page. Become a fan! FB.init("8dce7637eb601c6234b36f5619d9bb4a"); Saint Arnold Brewing Company on Facebook
Free laptops are good. Yup, call it a material incentive on top of social motivation, but we are giving away a free laptop to one of the fans of the Schipul Facebook page on June 30th 2009. Get the details here! In steps: Read the blog post on the free laptop giveaway for fans of [...]
It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying “Our brands are owned by the consumers who love them.” Or as the Social Customer blog quotes: You [...]
I had the privilege of moderating the panel “It’s the end of Marketing as we know it. And we feel fine.” at the Mom2Summit this weekend in Houston. With the help of Katie we coordinated a panel with these three talented bloggers: Kirsten Chase (Motherhood Uncensored, Cool Mom Picks) Jordan Ferney (Oh Happy Day) Jenny [...]