Category Archives for Marketing
Dig deep down and ask yourselves, who do you want to be? Not want, but WHO?
I didn’t want to just be a bodybuilding champion. I wanted to be the best bodybuilder of all time. Dig deep down and ask yourselves, who do you want to be? Not want, but WHO? I’m talking about figuring out … Continue reading
focus on offering goods and services people actually want and need
“In today’s increasingly saturated product marketplace, surface appeal is not enough to elevate me-too products or services above the pack, or to yield sustained success. The harder trick is to use design to get beneath that superficial marketing level and … Continue reading
Ford Fiesta Movement Mission 4 film from Team Houston
From the description on youtube: zenfilm — June 09, 2010 — The Ford Fiesta Movement Mission 4 film from Team Houston “Pause” presents an unusual twist on romance with sci-fi/fantasy overtones. Pause was filmed in one day by the Zenfilm creative team and … Continue reading
Google “God in Houston” and you won’t find a church
In the process of explaining SEO (search engine optimization) over the years I frequently demonstrate that if you Google “God in Houston” the top results are not churches. Now I’m not talking about the local results that show the churches, but the … Continue reading
PR 2.0 New Media Communications Model
New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book: Who Says what In which channel To whom To what effect Then who Hears what Who shares what With what intent To what effect … Continue reading
SchipulCon in two days – Oct 45, 16, 2009 at the Houston Zoo
What started in 2007 as the Tendenci User Conference, was canceled in 2008 due to a very unwelcome hurricane, has now morphed into SchipulCon 2009. Planned by @MagsMac, the conference has a great lineup of speakers including Deirdre Breakenridge, the … Continue reading
Schipul – 12 Years Old and Counting
The company is 12 years old today. Wow. What a journey so far! A huge THANK YOU to our clients, our employees and all of our supporters over the last 12 years. Black swans do exist, and thrive, with a … Continue reading
Uninstall Facebook Applications Internationally Day (UFAID) September 1 2009
I am a fan of Facebook. I enjoy using it and it has brought me closer to a lot of awesome people. We are even approaching 1000 people on our Facebook Fan Page! But I can’t handle Facebook’s lack of … Continue reading
Saint Arnold – Because Beer is Good.
As a favor, made some revisions to the Saint Arnold Facebook Fan Page. Become a fan! Saint Arnold Brewing Company on Facebook
Schipul Facebook Fan Promo – Win a free laptop!
Free laptops are good. Yup, call it a material incentive on top of social motivation, but we are giving away a free laptop to one of the fans of the Schipul Facebook page on June 30th 2009. Get the details … Continue reading