Category Archives for Marketing

Dig deep down and ask yourselves, who do you want to be? Not want, but WHO?

I didn’t want to just be a bodybuilding champion. I wanted to be the best bodybuilder of all time. Dig deep down and ask yourselves, who do you want to be? Not want, but WHO? I’m talking about figuring out … Continue reading

19. March 2013 by eschipul
Categories: Marketing, WINNING! | Comments Off

focus on offering goods and services people actually want and need

“In today’s increasingly saturated product marketplace, surface appeal is not enough to elevate me-too products or services above the pack, or to yield sustained success. The harder trick is to use design to get beneath that superficial marketing level and … Continue reading

13. August 2010 by eschipul
Categories: Marketing, Quotes | Tags: , , , | Comments Off

Ford Fiesta Movement Mission 4 film from Team Houston

From the description on youtube: zenfilm — June 09, 2010 — The Ford Fiesta Movement Mission 4 film from Team Houston “Pause” presents an unusual twist on romance with sci-fi/fantasy overtones. Pause was filmed in one day by the Zenfilm creative team and … Continue reading

11. June 2010 by eschipul
Categories: Marketing, Music, Public Relations, Social Media | Tags: , , , | Comments Off

Google “God in Houston” and you won’t find a church

In the process of explaining SEO (search engine optimization) over the years I frequently demonstrate that if you Google “God in Houston” the top results are not churches. Now I’m not talking about the local results that show the churches, but the … Continue reading

01. June 2010 by eschipul
Categories: houston, Marketing, PR, SEO and Tech, Search Engine Advertising | Tags: , , , , , | Comments Off

PR 2.0 New Media Communications Model

New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book: Who Says what In which channel To whom To what effect Then who Hears what Who shares what With what intent To what effect … Continue reading

13. October 2009 by eschipul
Categories: Crisis Communication, Marketing, Personal Brand Era, Public Relations | Comments Off

SchipulCon in two days – Oct 45, 16, 2009 at the Houston Zoo

What started in 2007 as the Tendenci User Conference, was canceled in 2008 due to a very unwelcome hurricane, has now morphed into SchipulCon 2009. Planned by @MagsMac, the conference has a great lineup of speakers including Deirdre Breakenridge, the … Continue reading

13. October 2009 by eschipul
Categories: Marketing, Social Media, Social Software, Sociology, Web Marketing | Tags: , , , | Comments Off

Schipul – 12 Years Old and Counting

The company is 12 years old today. Wow. What a journey so far! A huge THANK YOU to our clients, our employees and all of our supporters over the last 12 years. Black swans do exist, and thrive, with a … Continue reading

01. September 2009 by eschipul
Categories: Business, houston, Marketing | 4 comments

Uninstall Facebook Applications Internationally Day (UFAID) September 1 2009

I am a fan of Facebook. I enjoy using it and it has brought me closer to a lot of awesome people. We are even approaching 1000 people on our Facebook Fan Page! But I can’t handle Facebook’s lack of … Continue reading

28. July 2009 by eschipul
Categories: Marketing, Social Media, Social Software | Tags: , , , , | 7 comments

Saint Arnold – Because Beer is Good.

As a favor, made some revisions to the Saint Arnold Facebook Fan Page. Become a fan! Saint Arnold Brewing Company on Facebook

21. July 2009 by eschipul
Categories: Art Community in Houston, Business, Marketing | Tags: , , , , | Comments Off

Schipul Facebook Fan Promo – Win a free laptop!

Free laptops are good. Yup, call it a material incentive on top of social motivation, but we are giving away a free laptop to one of the fans of the Schipul Facebook page on June 30th 2009. Get the details … Continue reading

15. June 2009 by eschipul
Categories: Marketing | Comments Off

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