Archives for “Globalization”
“I once watched a highly intelligent Pueblo Indian engaged in intercultural education programs struggle and sweat to put into words a problem he and his people were having to cope with. Whenever a white man is put down in the middle of a pueblo, the Indians must cope with his narcissism as expressed by his [...]
Yali’s famous question from the book Guns, Germs, and Steel: “All of those things must have been on Yali’s mind when, with yet another penetrating glance of his flashing eyes, he asked me, “Why is it that you white people developed so much cargo and brought it to New Guinea, but we black people had [...]
It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying “Our brands are owned by the consumers who love them.” Or as the Social Customer blog quotes: You [...]