Ed Schipul

“I once watched a highly intelligent Pueblo Indian engaged in intercultural education programs struggle and sweat to put into words a problem he and his people were having to cope with. Whenever a white man is put down in the middle of a pueblo, the Indians must cope with his narcissism as expressed by his [...]

February 27th, 2010 | Tags: narcissism, Sociology | Category: Globalization, Leadership, Sociology | 2391Comments (1)http://eschipul.com/2010/02/concern-is-not-with-themselves-but-with-the-group/Their+concern+is+not+with+themselves+but+with+the+group+and+how+the+group+is+faring2010-02-27+23%3A52%3A00eschipul

It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying
“Our brands are owned by the consumers who love them.”
Or as the Social Customer blog quotes:
You Don’t Own Your [...]

February 23rd, 2009 | Tags: Advertising, BCFU, Brand Colocation Fee Union, Brand Colocation Fees, Interlopers, Number one or Number two, Positioning, Ries and Trout | Category: Advertising, Branding, Creativity, Globalization, Marketing | 1564Comments (3)http://eschipul.com/2009/02/bcfu/A+Modest+Proposal+for+Brand+Colocation+Fees2009-02-24+00%3A24%3A39eschipul

September 9th, 2007 | Category: Globalization | 851Comments (1)http://eschipul.com/2007/09/nine-ways-to-remember-9-11/Nine+Ways+to+Remember+9-112007-09-10+04%3A18%3A15eschipul

April 13th, 2007 | Category: Globalization | 935Leave a commenthttp://eschipul.com/2007/04/nyt-on-china-and-genocide-olympics-progress/NYT+on+China+and+%22Genocide+Olympics%22+Progress2007-04-13+13%3A11%3A50eschipul

July 14th, 2006 | Tags: organizations education boundaries ego-centered tension | Category: Globalization | 1109Leave a commenthttp://eschipul.com/2006/07/education-ego-tension-and-boundaries/Education+Ego+Tension+and+Boundaries2006-07-14+11%3A45%3A07eschipul