New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book:
Who
Says what
In which channel
To whom
To what effect
Then who
Hears what
Who shares what
With what intent
To what effect
Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly a note to myself as I wonder about how to measure such [...]
SHORT VERSION:
Please vote for my panel at SXSW DON’T PANIC – The Geek’s Guide to the Next Big Crisis
LONG VERSION:
A little more than four years ago I wrote my first blog post. It was about the need for a form of Emergency RSS. We can share celebrity gossip headlines through feed readers faster than we [...]
Recently finishing Outliers, I was really struck by the section on mitigated speech and airplane crashes. Gladwell’s definition of mitigated speech on page 194 is:
Mitigated speech – any attempt to downplay or sugarcoat the meaning of what is being said.
In short, co-pilots may not communicate clearly with captains out of deference. They hint at things [...]
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