Ed Schipul

PR, Web Marketing, Social Software, but mostly People!

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initial descent back from amarillo

Schipul – 12 Years Old and Counting

The company is 12 years old today. Wow. What a journey so far!
A huge THANK YOU to our clients, our employees and all of our supporters over the last 12 years. Black swans do exist, and thrive, with a lot of help from their friends. THANK YOU!

We’ll have a party after SchipulCon 09 to celebrate. [...]

Don’t fake reviews. Or else.

From the New York Times
Company Settles Case of Reviews It Faked
Lifestyle Lift, a cosmetic surgery company, has reached a settlement with the State of New York over its attempts to fake positive consumer reviews on the Web, the New York attorney general’s office said Tuesday.
The company had ordered employees to pretend they were satisfied [...]

Saint Arnold – Because Beer is Good.

As a favor, made some revisions to the Saint Arnold Facebook Fan Page. Become a fan!
FB.init(“8dce7637eb601c6234b36f5619d9bb4a”);
Saint Arnold Brewing Company on Facebook

Collins: The Five Key Things to Consider When Looking for the Right People

The following are my notes from listening to Jim Collin’s audio coaching on “getting the right people on the bus.”
From Jim Collins: The Five Key Things to Consider When Looking for the Right People
“What are the characteristics of the right people? Are there any generic characteristics we are looking for in the right people.” … [...]

Time of your life, huh kid?

Part of blogging, for me, it contextual in regards to “the times”. The current events are relevant to the medium. And this is our current reality in the United States of America.

Unemployment hits 25-year high – jobless rate hits 8.1% in February as a record-high 12.5 million people are unemployed (3/6/2009)
Merrill Lynch uncovers trading ‘irregularity’ [...]

Mom2Summit Panel Video: It’s the end of Marketing as we know it. And we feel fine.

Well it took me half a week, but here is the full video of our panel from the Mom2Summit last weekend. The title was “It’s the end of marketing as we know it. And we feel fine.” First the full video.

Panel: It’s the end of Marketing as we know it. And we feel fine. from [...]

The Simple Truth About Your Business

I just finished reading The Simple Truth About Your Business, Why Focused and Steady Beats Business at the Speed of Light. By Alex Brennan-Martin, a man I have had the privilege of meeting. And a man who has earned a good amount of my money from celebrating dinners at his Houston restaurant with my wife [...]

Mitigated Speech and Business Communication

Recently finishing Outliers, I was really struck by the section on mitigated speech and airplane crashes. Gladwell’s definition of mitigated speech on page 194 is:
Mitigated speech – any attempt to downplay or sugarcoat the meaning of what is being said.
In short, co-pilots may not communicate clearly with captains out of deference. They hint at things [...]

No One Makes it Alone – NO ONE.

Reading Gladwell’s book Outliers, and this quote grabbed my attention.
He’d had to make his way alone, and no one — not rock stars, not professional athletes, not software billionaires, and not even geniuses — ever makes it alone.
I have always disliked the phrase “self made man” because in my experience I have never met one. [...]

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