The Personal Brand Era Cometh
In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine:
It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in [...]
It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying
“Our brands are owned by the consumers who love them.”
Or as the Social Customer blog quotes:
You Don’t Own Your [...]
Reading Gwen’s post Leave it at the Alter about personal brands got me thinking.
Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids when they [...]
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