Archives for “Branding”
Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era. As Gary Vaynerchuk puts it, “we’re going through a gold rush of branding. If you get talked about enough in all these social webs/blogs, you can build [...]
The Personal Brand Era Cometh In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine: It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and [...]
It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying “Our brands are owned by the consumers who love them.” Or as the Social Customer blog quotes: You [...]
Technically I specialize in online marketing. Hence the name of our firm is Schipul – The Web Marketing Company. So it is funny that I am just now (finally?) updating my blog away from www.brandtobedetermined.com to eschipul.com to be consistent with my current personal brand. It is funny, but it is not without precedent. I [...]
The shortest answer I have ever given someone when they asked me “what should I name our company“. My answer on coming up with a good brand name for your company: Brand name should be two to four syllables. Hint at but don’t directly say what the product is. Be unique so it stays in [...]