Category Archives for Branding
sticking your neck out, sometimes you get hit
Had an interesting conversation with a friend tonight. Lots of topics. Towards the end I found the conversation turning to Julia Allison’s lip dubs. And I respect that. Stick your neck out. Julia does that. I don’t know her, but … Continue reading
PRSA Georgia Conference Presentation: The Personal Brand Era
Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era. As Gary Vaynerchuk puts it, “we’re going through a gold rush of … Continue reading
Chron Post: The Personal Brand Era Cometh
The Personal Brand Era Cometh In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine: It’s time for me — and you — to take a lesson from the big brands, a … Continue reading
A Modest Proposal for Brand Colocation Fees
It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying “Our brands are … Continue reading
Personal brands, being human, can not truly be consistent.
Reading Gwen’s post Leave it at the Alter about personal brands got me thinking. Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, … Continue reading
In Defense of a Personal Brand – I Rename this Blog
Technically I specialize in online marketing. Hence the name of our firm is Schipul – The Web Marketing Company. So it is funny that I am just now (finally?) updating my blog away from www.brandtobedetermined.com to eschipul.com to be consistent … Continue reading
3 Basic Rules of Coming up with a Brand Name
The shortest answer I have ever given someone when they asked me “what should I name our company“. My answer on coming up with a good brand name for your company: Brand name should be two to four syllables. Hint … Continue reading