Category Archives for Branding

sticking your neck out, sometimes you get hit

Had an interesting conversation with a friend tonight. Lots of topics. Towards the end I found the conversation turning to Julia Allison’s lip dubs. And I respect that. Stick your neck out. Julia does that. I don’t know her, but … Continue reading

26. July 2011 by eschipul
Categories: Branding, Music | Tags: , | Comments Off

PRSA Georgia Conference Presentation: The Personal Brand Era

Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era. As Gary Vaynerchuk puts it, “we’re going through a gold rush of … Continue reading

10. May 2010 by eschipul
Categories: Branding, Personal Brand Era, Public Relations | Tags: , , , | Comments Off

Chron Post: The Personal Brand Era Cometh

The Personal Brand Era Cometh In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine: It’s time for me — and you — to take a lesson from the big brands, a … Continue reading

08. October 2009 by eschipul
Categories: Branding, Personal Brand Era | Tags: , , , , , | Comments Off

A Modest Proposal for Brand Colocation Fees

It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying “Our brands are … Continue reading

23. February 2009 by eschipul
Categories: Advertising, Branding, Creativity, Globalization, Marketing | Tags: , , , , , , , | 3 comments

Personal brands, being human, can not truly be consistent.

Reading Gwen’s post Leave it at the Alter about personal brands got me thinking. Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, … Continue reading

03. February 2009 by eschipul
Categories: Branding, Marketing, Public Relations, Social Media, Sociology, Visualization | Tags: , , | 1 comment

In Defense of a Personal Brand – I Rename this Blog

Technically I specialize in online marketing. Hence the name of our firm is Schipul – The Web Marketing Company. So it is funny that I am just now (finally?) updating my blog away from www.brandtobedetermined.com to eschipul.com to be consistent … Continue reading

22. December 2008 by admin
Categories: Branding | 6 comments

Ries: The Law of the Proper Brand Name

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26. May 2008 by eschipul
Categories: Branding | 1 comment

The Time It Takes to Build a Brand

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05. May 2008 by eschipul
Categories: Branding | 1 comment

3 Basic Rules of Coming up with a Brand Name

The shortest answer I have ever given someone when they asked me “what should I name our company“. My answer on coming up with a good brand name for your company: Brand name should be two to four syllables. Hint … Continue reading

23. August 2007 by eschipul
Categories: Branding | 1 comment

Primal Branding PPT on Slideshare – Great Find!

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21. July 2007 by eschipul
Categories: Branding | 1 comment

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