Archives for “Advertising”
Tweet it’s halftime in America too…
Tweet On using celebrities to endorse your product. From The End of Advertising as We Know It by Sergio Zyman “Think back to when you were in high school. If you weren’t already one of the “cool” people, chances are you wanted to be. And if you couldn’t actually be one of them, you could [...]
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Tweet “You stick your head above the crowd and attract attention and sometimes somebody will throw a rock at you. That’s the territory. You buy the land, you get the Indians.” – David Lee Roth
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Tweet “I’m not gonna pay 65 dollars for worn out shoes” either.
Tweet It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying “Our brands are owned by the consumers who love them.” Or as the Social Customer blog quotes: [...]
Tweet I was one of three panelists for a talk with AAF-HIMA Houston a few weeks ago. My PPT slides are posted. Each presenter only had 10 minutes, which is a rough format, but it did force me to distill the content down. Two slides with recommendations for individuals and agencies to get through the [...]
Tweet Presentations slides from my American Advertising Federation of Fort Smith Arkansas presentation on Social Media are below. If you want to embed this in YOUR blog or web site go to the AAF presentation on slideshare.net and copy/paste the "embed" part on the right hand side. | View | Upload your own A few [...]
Tweet From the post on the ethics of clicking ads a la Robin Hood: I was surprised to read a comment promoting click fraud on AlexKing’s blog. I wanted to comment on how misinformed the person is and have written an …