Ed Schipul

“I’m not gonna pay 65 dollars for worn out shoes” either.

February 22nd, 2010 | Tags: new york, pelham, shoes, subway | Category: Advertising, Pop Culture | 2383Comments (2)http://eschipul.com/2010/02/im-not-gonna-pay-65-dollars-for-worn-out-shoes/i%27m+not+gonna+pay+65+dollars+for+worn+out+shoes2010-02-23+04%3A06%3A53eschipul

It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying
“Our brands are owned by the consumers who love them.”
Or as the Social Customer blog quotes:
You Don’t Own Your [...]

February 23rd, 2009 | Tags: Advertising, BCFU, Brand Colocation Fee Union, Brand Colocation Fees, Interlopers, Number one or Number two, Positioning, Ries and Trout | Category: Advertising, Branding, Creativity, Globalization, Marketing | 1564Comments (3)http://eschipul.com/2009/02/bcfu/A+Modest+Proposal+for+Brand+Colocation+Fees2009-02-24+00%3A24%3A39eschipul

November 28th, 2008 | Tags: hiring advertising job search employment resume | Category: Advertising | 727Comments (4)http://eschipul.com/2008/11/how-does-a-young-person-get-a-job-in-advertising-or-pr-in-a-recession/How+does+a+young+person+get+a+job+in+advertising+or+PR+in+a+recession%3F2008-11-28+19%3A34%3A15eschipul

January 18th, 2008 | Category: Advertising | 790Leave a commenthttp://eschipul.com/2008/01/web-marketing-deck-from-rice-advertising-lecture/Web+Marketing+Deck+from+Rice+Advertising+Lecture2008-01-18+22%3A53%3A44eschipul

November 17th, 2007 | Category: Advertising | 813Leave a commenthttp://eschipul.com/2007/11/best-advertising-slogan-ever-written/Best+Advertising+Slogan+Ever+Written2007-11-17+16%3A31%3A06eschipul

October 19th, 2007 | Category: Advertising | 829Leave a commenthttp://eschipul.com/2007/10/aaf-of-fort-smith-social-media-presentation-deck/AAF+of+Fort+Smith+Social+Media+Presentation+Deck2007-10-19+17%3A12%3A15eschipul

August 20th, 2007 | Category: Advertising | 860Comments (2)http://eschipul.com/2007/08/making-them-wait-people-just-dont-understand/Making+Them+Wait+-+People+Just+Don%27t+Understand2007-08-20+15%3A26%3A52eschipul

July 19th, 2007 | Category: Advertising | 868Leave a commenthttp://eschipul.com/2007/07/audit-bureau-for-newspapers-now-includes-online-readers/Audit+Bureau+for+Newspapers+Now+Includes+Online+Readers2007-07-19+15%3A55%3A55eschipul

July 2nd, 2007 | Category: Advertising | 881Leave a commenthttp://eschipul.com/2007/07/ethics-of-clicking-adverts-on-blogs-of-friends/Ethics+of+Clicking+Adverts+on+Blogs+of+Friends2007-07-03+04%3A12%3A16eschipul