Archives for “Advertising”
(via sally reynolds)
“I’m not gonna pay 65 dollars for worn out shoes” either.
It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying “Our brands are owned by the consumers who love them.” Or as the Social Customer blog quotes: You [...]
Presentations slides from my American Advertising Federation of Fort Smith Arkansas presentation on Social Media are below. If you want to embed this in YOUR blog or web site go to the AAF presentation on slideshare.net and copy/paste the "embed" part on the right hand side. | View | Upload your own A few links [...]
From the post on the ethics of clicking ads a la Robin Hood: I was surprised to read a comment promoting click fraud on AlexKing’s blog. I wanted to comment on how misinformed the person is and have written an …
AdAge released their Megabrands list for 2005. It ranks advertisers by US Ad Spending. The full brand report is here. What I would like to see is a cross reference showing public relations spending versus advertising spending for those monsters. When you are spending 1.7 Billion though, well I guess you can do whatever and [...]