why can’t I look away from these epically bad videos?

EMILIA – Shtom taka go iskash

Why can’t I look away? I’m not even sure what language it is? Bulgarian? Turkish? And don’t say it’s because of the beautiful people in the videos as there are plenty of those (isn’t that all videos now?). There is something about the style, cinematography, cheeseyness factor, just something that is somewhere between appreciation and rubber necking at traffic accident. I’mt not sure which.