ebert’s this is a dog

We look at others and think, One of / not one of us. Then we make a value judgment depending on who “us” is. Some people may look with distaste at a woman with body piercings, ripped jeans, a studded belt, a streak of chartreuse in their hair and a good-sized tattoo on their shoulder. Consider that it took that woman a good deal of time and trouble, not to say money, to leave the house looking like that this morning. She must believe there’s a show to be won. In her breed or category, that’s what the judges are looking for this year. Other people may look at a man whose job requires him to always be dressed in a certain way, like George Clooney in “Up in the Air,” and think That poor asshole. There but for the grace of God go I.

From the post this is a dog by roger ebert (via robert)

Edelman Trust Barometer 2011

Edelman Trust Barometer 2011 Released. Highlights from Meg Strout’s blog followed by the slideshare. Meg’s summary:

  • There’s been a decline in trust in “a person like myself” and regular employees, arguably because of “over-friending”
  • Trust in credentialed experts (70%) and company technical specialists (64%) is soaring
  • Informed publics (media consumers) need to hear things three to five times for it to effect a behavior change
  • To stand out and build trust, businesses must activate internal thought leaders across several spheres of media

Via Meg Strout