PR 2.0 New Media Communications Model
New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book:
Who
Says what
In which channel
To whom
To what effect
Then who
Hears what
Who shares what
With what intent
To what effect
Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly a note to myself as I wonder about how to measure such things in the Personal Brand Era.
January 21st, 2010 at 4:13 pm
Do you see how twitter will be a driving force in PR? not sure how that is going to move search engines?
January 21st, 2010 at 4:14 pm
do you believe social bookmarking should be part of googles model?
February 8th, 2010 at 4:39 pm
Well it sounds like Lasswell was a person that would promote the liberal social agenda leading to a class ruling the world.
February 9th, 2010 at 4:34 pm
In regards to personal branding it is happening with kids doing the myspace and facebook and in marketing I see a lot of people staking claims to the ME .coms . I am not sure how much value it has in the workforce but see it increasingly.