Archives for October, 2009

PR 2.0 New Media Communications Model

Posted by on Tuesday, October 13, 2009 at 1:28 pm. Comments are off.

Tweet New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book: Who Says what In which channel To whom To what effect Then who Hears what Who shares what With what intent To what effect Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly [...]

Filed under Crisis Communication, Marketing, Personal Brand Era, Public Relations.

SchipulCon in two days – Oct 45, 16, 2009 at the Houston Zoo

Posted by on Tuesday, October 13, 2009 at 11:34 am. Comments are off.

Tweet What started in 2007 as the Tendenci User Conference, was canceled in 2008 due to a very unwelcome hurricane, has now morphed into SchipulCon 2009. Planned by @MagsMac, the conference has a great lineup of speakers including Deirdre Breakenridge, the author of PR 2.0. The full SchipulCon 2009 Agenda is posted on the site. [...]

Filed under Marketing, Social Media, Social Software, Sociology, Web Marketing, , , , .

Chron Post: The Personal Brand Era Cometh

Posted by on Thursday, October 8, 2009 at 5:46 pm. Comments are off.

Tweet The Personal Brand Era Cometh In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine: It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out [...]

Filed under Branding, Personal Brand Era, , , , , , .

the TRAGEDY of the commons

Posted by on Tuesday, October 6, 2009 at 9:44 am. 3 Comments.

Tweet When we say “the tragedy of the commons” I really think it should be stated “the TRAGEDY of the commons” to indicate that it really is an all caps TRAGEDY. Summarized on wikipedia as … (the the tragedy of the commons is) a dilemma in which multiple individuals acting independently and solely and rationally [...]

Filed under Economics, Organizations, Social Software, Sociology.