New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book:
Who
Says what
In which channel
To whom
To what effect
Then who
Hears what
Who shares what
With what intent
To what effect
Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly a note to myself as I wonder about how to measure such [...]
What started in 2007 as the Tendenci User Conference, was canceled in 2008 due to a very unwelcome hurricane, has now morphed into SchipulCon 2009. Planned by @MagsMac, the conference has a great lineup of speakers including Deirdre Breakenridge, the author of PR 2.0.
The full SchipulCon 2009 Agenda is posted on the site. And registration [...]
The Personal Brand Era Cometh
In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine:
It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in [...]
When we say “the tragedy of the commons” I really think it should be stated “the TRAGEDY of the commons” to indicate that it really is an all caps TRAGEDY.
Summarized on wikipedia as
… (the the tragedy of the commons is) a dilemma in which multiple individuals acting independently and solely and rationally consulting their own [...]
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