It’s the end of Marketing as we know it. And we feel fine.
I had the privilege of moderating the panel “It’s the end of Marketing as we know it. And we feel fine.” at the Mom2Summit this weekend in Houston. With the help of Katie we coordinated a panel with these three talented bloggers:
- Kirsten Chase (Motherhood Uncensored, Cool Mom Picks)
- Jordan Ferney (Oh Happy Day)
- Jenny Lawson (The Bloggess, Good Mom, Bad Mom)
In the planning phase it occurred to me that panel introductions are typically a bit boring. This led to “instead of introductions we could do ____” type thinking and conversations with HK. Various ideas such as non-existent peacock sightings (don’t ask) and bullhorns were ruled out.
Somewhere along the way Rachel suggested we do “interpretive readings” which led to a quick call to a friend from AAF at the Pastorini Bosby talent agency in Houston. They provided three amazing options and we would up selecting the brilliant actor David George. And David rocked the house!
Update: Here is the panel followed by the introductions:
Panel: It’s the end of Marketing as we know it. And we feel fine. from Ed Schipul on Vimeo.
Without further adieu. Here are the three blogger introductions for my panel at Mom2summit! (And a huge shout out to Katie Laird for all of her help putting the panel together!)
A dramatic reading of Kirsten Chase’s blog post V is for Vasectomy.
A William Shakespeare Shatner tribute to the beauty of Jordan Ferney’s blog Oh Happy Day.
Oh my, where do you start with The Bloggess? Well, we chose to go back all the way to Jesus.
Thanks to our organizers and the sponsors of Mom2Summit for bringing this great conversation to Houston! I also know from working with her that Maggie put in a ton of time on the summit so thanks Maggie!
PS – MistyKhan has a great recap of day 1 from the conference here. And be sure to check out the mom2summit photos on flickr!
PPS – Huge THANKS to Monica and Laura and Carrie for trusting me to run a panel. What were you thinking? Heh.
February 23rd, 2009 at 1:11 pm
[...] It’s the End of Marketing as We Know It. And We Feel Fine. by Ed Schipul [...]
February 23rd, 2009 at 10:28 pm
You should share these videos with us on NewBaby.com- we'd love to have them with the other videos on Mom 2.0 Summit.
February 24th, 2009 at 12:53 pm
I have to be honest, I came here to hear a wrap up of the panel, to learn what these exceptionally smart women and blogging professionals had to say about marketing on blogs–and yet all I see is an actor performing their blog posts and clearly making them uncomfortable.
I can't help but wonder whether this this the kind of introduction a male pro blogger would have gotten.
February 25th, 2009 at 7:54 pm
for your information, "these exceptionally smart women" were in on the entire introduction.
February 25th, 2009 at 9:04 pm
Well, that's not entirely true djgt, unless you count being told at a party the night before "I have a surprise for you…"
Even so, I'd still like to see a wrap-up about the content of the panel that I'm sure they all spent a lot of time preparing for, and not simply about the introductions.
February 26th, 2009 at 12:04 am
Man the ladies were so fabulous on this panel
Sometimes I feel a little 'conference-d out', but this session and other discussions at Mom 2.0 Summit gave me some great brain candy. I mean 'PR do's/don'ts/opportunities' page on a Blog?? Pushing aside frustration for crappy pitches and turning it into a consulting opportunity?? Wildly brilliant takeaways.
I enjoyed getting be a part of this – and completely dug being jolted from my 9am post-everything morning stupor with a damn funny ice breaker. And I've also decided that your male blogger introduction needs to be a dramatic reading by Jenny the Bloggess. Hee hee.
And dammit, I know it takes forever to process giant videos — but I'm ready for the whole video already. And yes, this is me being obnoxious and pushy. I just loved this panel THAT much.
February 27th, 2009 at 7:11 pm
How many actors does it take to screw in a light bulb?…100! …1 to do it, and 99 to say "I could have done it better!"
February 27th, 2009 at 8:47 pm
@mom101 – sorry, it took me longer to process the full panel video. It is available here: http://vimeo.com/3371886 and posted to this blog here http://eschipul.com/2009/02/mom2summit-panel-vide...