Ed Schipul

February 26th, 2009 | Tags: chameleon, creative commons, Photography | Category: Photography | 1691Comments (1)http://eschipul.com/2009/02/chameleon-at-the-pet-store/Chameleon+at+the+Pet+Store2009-02-26+22%3A30%3A15eschipul

Well it took me half a week, but here is the full video of our panel from the Mom2Summit last weekend. The title was “It’s the end of marketing as we know it. And we feel fine.” First the full video.

Panel: It’s the end of Marketing as we know it. And we feel fine. from [...]

February 25th, 2009 | Category: Blogging, Business, Marketing, Social Software, Sociology | 1676Comments (3)http://eschipul.com/2009/02/mom2summit-panel-video-its-the-end-of-marketing-as-we-know-it-and-we-feel-fine/Mom2Summit+Panel+Video%3A+It%27s+the+end+of+Marketing+as+we+know+it.+And+we+feel+fine.+2009-02-26+01%3A27%3A49eschipul

Rose Petals on Flickr.

February 25th, 2009 | Tags: creative commons, Photography, rose petals | Category: Social Software | 1680Comments (1)http://eschipul.com/2009/02/rose-petals/Rose+Petals2009-02-26+01%3A26%3A18eschipul

It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying
“Our brands are owned by the consumers who love them.”
Or as the Social Customer blog quotes:
You Don’t Own Your [...]

February 23rd, 2009 | Tags: Advertising, BCFU, Brand Colocation Fee Union, Brand Colocation Fees, Interlopers, Number one or Number two, Positioning, Ries and Trout | Category: Advertising, Branding, Creativity, Globalization, Marketing | 1564Comments (3)http://eschipul.com/2009/02/bcfu/A+Modest+Proposal+for+Brand+Colocation+Fees2009-02-24+00%3A24%3A39eschipul

I had the privilege of moderating the panel “It’s the end of Marketing as we know it. And we feel fine.” at the Mom2Summit this weekend in Houston. With the help of Katie we coordinated a panel with these three talented bloggers:

Kirsten Chase (Motherhood Uncensored, Cool Mom Picks)
Jordan Ferney (Oh Happy Day)
Jenny Lawson (The Bloggess, [...]

February 23rd, 2009 | Category: Blogging, Marketing, Sociology | 1657Comments (8)http://eschipul.com/2009/02/its-the-end-of-marketing-as-we-know-it-and-we-feel-fine/It%27s+the+end+of+Marketing+as+we+know+it.+And+we+feel+fine.+2009-02-23+12%3A12%3A28eschipul

The Emergency Response Studio currently on display at Rice. For more visit the ERS site.

February 19th, 2009 | Tags: art, emergency response studio, houston, studio, tx | Category: Uncategorized | 1648Comments (2)http://eschipul.com/2009/02/emergency-response-studio/Emergency+Response+Studio2009-02-19+06%3A05%3A26eschipul

So all of this time I have actually liked Gwen Bell. And THEN I find out her panel is at the exact same time as my panel at the Mom2Summit in Houston Texas! Check the Saturday morning agenda. Oh ya, Gwen’s treachery is all there in black and white. Same bat time, competing bat channel [...]

February 12th, 2009 | Tags: cosmopolitician, houston, m2s, Marketing, mom2summit, schipulblog, thebloggess, women | Category: Marketing, Public Relations, Social Media, Web Marketing | 1636Comments (2)http://eschipul.com/2009/02/mom2summit-feb-19-21-2009-in-houston-texas/Mom2Summit+Feb+19-21+2009+in+Houston+Texas2009-02-12+20%3A41%3A22eschipul

Reading Gwen’s post Leave it at the Alter about personal brands got me thinking.
Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids when they [...]

February 3rd, 2009 | Tags: Branding, Marketing, personal brand | Category: Branding, Marketing, Public Relations, Social Media, Sociology, Visualization | 1603Comments (3)http://eschipul.com/2009/02/personal-brands-being-human-can-not-truly-be-consistent/Personal+brands%2C+being+human%2C+can+not+truly+be+consistent.2009-02-03+18%3A48%3A37eschipul

I just finished reading The Simple Truth About Your Business, Why Focused and Steady Beats Business at the Speed of Light. By Alex Brennan-Martin, a man I have had the privilege of meeting. And a man who has earned a good amount of my money from celebrating dinners at his Houston restaurant with my wife [...]

February 2nd, 2009 | Category: Books, Business, Economics, Leadership | 1541Comments (2)http://eschipul.com/2009/02/the-simple-truth-about-your-business/The+Simple+Truth+About+Your+Business2009-02-02+11%3A54%3A43eschipul