Archives for February, 2009

Chameleon at the Pet Store

Posted by eschipul on Thursday, February 26, 2009 at 4:30 pm. 1 Comment.

Filed under Photography, , , .

Mom2Summit Panel Video: It’s the end of Marketing as we know it. And we feel fine.

Posted by eschipul on Wednesday, February 25, 2009 at 7:27 pm. 3 Comments.

Well it took me half a week, but here is the full video of our panel from the Mom2Summit last weekend. The title was “It’s the end of marketing as we know it. And we feel fine.” First the full video. Panel: It’s the end of Marketing as we know it. And we feel fine. [...]

Filed under Blogging, Business, Marketing, Social Software, Sociology.

Rose Petals

Posted by eschipul on Wednesday, February 25, 2009 at 7:26 pm. 1 Comment.

Rose Petals on Flickr.

Filed under Social Software, , , .

A Modest Proposal for Brand Colocation Fees

Posted by eschipul on Monday, February 23, 2009 at 6:24 pm. 3 Comments.

It is a common mantra in marketing that our brands live in the mind of the consumer. A recent television commercial for a major software brand quotes the Chief Marketing Officer of a major beverage brand saying “Our brands are owned by the consumers who love them.” Or as the Social Customer blog quotes: You [...]

Filed under Advertising, Branding, Creativity, Globalization, Marketing, , , , , , , , .

It’s the end of Marketing as we know it. And we feel fine.

Posted by eschipul on Monday, February 23, 2009 at 6:12 am. 8 Comments.

I had the privilege of moderating the panel “It’s the end of Marketing as we know it. And we feel fine.” at the Mom2Summit this weekend in Houston. With the help of Katie we coordinated a panel with these three talented bloggers: Kirsten Chase (Motherhood Uncensored, Cool Mom Picks) Jordan Ferney (Oh Happy Day) Jenny [...]

Filed under Blogging, Marketing, Sociology.

Emergency Response Studio

Posted by eschipul on Thursday, February 19, 2009 at 12:05 am. 2 Comments.

The Emergency Response Studio currently on display at Rice. For more visit the ERS site.

Filed under Uncategorized, , , , , .

Mom2Summit Feb 19-21 2009 in Houston Texas

Posted by eschipul on Thursday, February 12, 2009 at 2:41 pm. 2 Comments.

So all of this time I have actually liked Gwen Bell. And THEN I find out her panel is at the exact same time as my panel at the Mom2Summit in Houston Texas! Check the Saturday morning agenda. Oh ya, Gwen’s treachery is all there in black and white. Same bat time, competing bat channel [...]

Filed under Marketing, Public Relations, Social Media, Web Marketing, , , , , , , , .

Personal brands, being human, can not truly be consistent.

Posted by eschipul on Tuesday, February 3, 2009 at 12:48 pm. 1 Comment.

Reading Gwen’s post Leave it at the Alter about personal brands got me thinking. Perhaps our online personal brands are really pseudonyms for the Umbrella Corporation? A protective wrapper than includes a “a highly-trained security force capable of rescue, reconnaissance, and para-military operations” division. And one sub-corp that makes band aids for the kids when [...]

Filed under Branding, Marketing, Public Relations, Social Media, Sociology, Visualization, , , .

The Simple Truth About Your Business

Posted by eschipul on Monday, February 2, 2009 at 5:54 am. 2 Comments.

I just finished reading The Simple Truth About Your Business, Why Focused and Steady Beats Business at the Speed of Light. By Alex Brennan-Martin, a man I have had the privilege of meeting. And a man who has earned a good amount of my money from celebrating dinners at his Houston restaurant with my wife [...]

Filed under Books, Business, Economics, Leadership.

Orangutan Baby Photo – just because

Posted by eschipul on Monday, February 2, 2009 at 5:46 am. 1 Comment.

From the Houston zoo last year. Something to make you smile.

Filed under Photography.