3 Basic Rules of Coming up with a Brand Name

Posted by on Aug 23, 2007 in Branding | 1 comment

The shortest answer I have ever given someone when they asked me “what should I name our company“.

My answer on coming up with a good brand name for your company:

  1. Brand name should be two to four syllables.
  2. Hint at but don’t
    directly say what the product is.
  3. Be unique so it stays in the mind of the
    consumer.

I know those come from all of the books I have read on marketing and advertising. So I apologize I can’t source the exact references as the ideas are not originally mine. But it is, in my humble opinion, a grand start on finding a good brand name for a product or service.

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