Primal Branding PPT on Slideshare – Great Find!

Posted by on Jul 21, 2007 in Branding | 1 comment

The book Primal Branding has influenced my thinking on brands significantly over the years. At the office we even made a collection of digital photos from our own past, our brand story, and loaded them onto rotating digital picture frames. So the new guys can learn a bit about where we came from.

Primal Branding says that a brand has to  have 6 elements to succeed:

  1. Creation Story
  2. Creed
  3. Icons
  4. Rituals
  5. Pagans
  6. Sacred Words
  7. Leader

So being a big fan of Primal Branding, it was nice to see this shared PPT on Primal Branding. Good stuff.

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