Grand Prix: Sébastian Bourdais

How Social Software Works. First I paid to attend the Grand Prix of Houston.  My whole family. Then I took creative commons photos and posted them on flickr. Then I noticed there wasn’t a flickr group for the Grand Prix of Houston so I created one. And invited others to join.

Cost to the Grand Prix of Houston? Nada. Benefit? A great deal long term by engaging the Houston Racing fans. All facilitated by flickr. All of our brands should be so lucky.

And oh ya, one thing y’all could do to help would be to click through to my flickr photo (to the right of this post) and post a comment. Comments are cool. Thanks!

Friending is Not the New Ad, It is the New Advertising-Denial

I think this post on friending being the new advertisement misses the point. Friending is the new advertising-intrusion-followed-by-rejection-with-a-few-accepts. Think Telemarketing. When a brand says "You don’t know me but I want to be your friend", and they have not contributed in any meaningful way to my network, that is an intrusion.

Ahhhhh, the attack approach and get rejected method. Isn’t that what banner ads tried to do before we all installed pop-up blockers? Just asking..

Links on Associations and Identity Resolution

Links from around the net that relate to our current work:

1. Mapping the Future of Your Association
2. Building Your Associations Social Media Strategy
3. Lessons in Crisis Communications
4. Strobist Post on Rebekka
5. Jeff Jonas on Streaming Analytics

Save the Center – and it is SAVED!

We just got a call from Tracey saying that the focus of SaveTheCenter is saved. Wilson from Houston Center Serving Persons with Mental Retardation was our speaker last month at Netsquared.

As I understand it they are buying the land, financed through the city, for 6 million. More details as they are released.

(Disclaimer – the center is a client of schipul)

Update: the official press release.

Consumerist and Creative Commons Photos

I just found out that one of my flickr photos was used in a recent post on the Consumerist blog. Very cool.

Thanks for the heads up!