Via Marketing Shift a PR agency has created an SEO “long tail” optimization tool. From the Marketing Shift post:
A free program organizes “long tail” data about how people found your
site through natural search and suggests keywords to use for search
engine optimization.
and
PR Firm Connors Communications, which wrote the MyLongTail software (now located at HitTail.com),
is also touting the merits of blogging and public relations to create
content that is effective in garnering natural search instead of over
paying for paid search.
The HitTail site has an 8 minute demo (sorry, 8 minutes is a LOOOONG TIME!). From viewing the demo, it looks like Google Analytics with a clear visualization of more than your top 25 inbound search words.
UPDATE: Please see the comments section on the latest from HitTail!
Technically you can get this from any analytics package. Just look at
your keyword search terms and change it from “show 25″ to “show 100″.
In DeepMetrix you can export ALL of your referring keywords for a given site into Excel.
Yet that misses the point. Yes look at your keyword density calculations for your content, but only AFTER you have written the content. Add value first by writing good content. Don’t
look for long tail obscure keywords to target. At least not in my
opinion. This is just spam blogging with a PR person in between. Maybe
not that bad, but I find putting long tail terms before the content
akin to putting the cart before the horse.
I think between the time the demo started and the time it finished, and entire polar icecap melted.
Posted on June 16, 2006 at 9:06 pm.
I’ll be shortening the demo. It is in beta. The concepts are quite difficult. A common mistake is to think it’s just creating a long list of keywords.
Actually, it’s about a very short list of keywords — the ones it knows will make the greatest gains in the shortest amount of time, bringing efficiency to natural search optimization.
So, it’s about saving time and getting a competitive advantage. Keep it up over time, and you no longer have to advertise.
Posted on June 17, 2006 at 9:46 am.
HitTailing is not analytics, as the above-link explians. Thanks for your attention.
Posted on June 17, 2006 at 2:28 pm.
Mike
I didn’t see the link in that last comment. Can you please repost? Also, sorry for the delay, I was playing trains-planes-automobiles but am now back on the ground.
I see your point on analytics as defined. And I can see how others would define it differently. Looking at content analytically for guidance or evaluations, well, to me at least that seems like analytics.
Thanks for the comments!
Ed
Posted on June 17, 2006 at 6:37 pm.
Thanks for the reply, Ed. Yes, we are struggling with the analytics comparison all the time. That and the LONG DEMO feedback are actually some of the biggest take-away’s from the beta program. Thanks again, and we are listening to what you and the others who have been kind enough to cover us are saying.
Mike
Posted on June 18, 2006 at 11:27 am.
Mike,
My two cents. The demo DOES have great content. But for many people they already know SEO concepts. So perhaps an “intro to SEO” and another video that is “our approach”?
The other thing I’d like to see is an example report. But I understand you may not want to post one for non-paying customers (we all have to pay the bills, right?)
Thanks,
Ed
Posted on June 18, 2006 at 4:58 pm.
Sorry about that, Ed. I thought the URL field was going to insert the link. The response is here http://www.mylongtail.com/blog/2006/06/hittail-is-not-analytics.html Your idea about breaking the demo into two is a good one. I’ll be spending some time on that tomorrow. Thanks for the input!
Posted on June 18, 2006 at 9:21 pm.
We have a greatly enhanced demo now at http://www.hittail.com/demo/ The demo is have the length and much more lively than the PowerPoint yahwner. Also, it puts a fine point on how its different from analytics software. Anyway, your feedback was useful in us taking this next step, Ed. Thanks.
Posted on June 30, 2006 at 3:51 pm.