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Lake Charles Ad Federation on Monday

Hey, if you happen to be in Louisiana on Monday May 1, please stop by the Lake Charles Advertising Federation luncheon!

Ad Federation: Blogs, Podcasts and RSS: the New Online Marketing

Mon 1-May-06 11:30 AM to Mon 1-May-06 5:30 PM

Thanks as well to Joe at Ideas & More for the phone call!

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RSS is Finally Getting Press with Associations

RSS for associations is finally getting some good coverage. For perspective, here is a graph of rss feeds for one (1) of our association clients for the last three months. Notice the upward trend of users consuming RSS feeds for this association?

Rssfeedslastthreemonths

To be fair, not all of the RSS graphs are this strong. It seems to vary by industry and age with organizations that cater to youth being more likely to use RSS heavily.

Technorati:

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Visualization of Houston Traffic – Boxplots Rock!

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Via metblogs on traffic by katya, this visualization of Houston traffic on the omninerd site is awesome. Mostly because for this specific data, the traffic hell that is Houston, a boxplot is the way to go. It shows quickly and easily that Monday and Wednesday suck. And that perhaps you can leave a few minutes later on Friday and still get to the office 15 minutes early.

Can we get a boxplot on Houston Transtar?

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RIP Jane Jacobs – “The Economy of Cities” is forever changed

I was introduced to the thoughts of Jane Jacobs by reading The Economy of Cities. I didn’t even know Jacobs was alive or lived in Canada before reading about her death in the Chronicle this morning (yes the paper version).

If you are interested in the economics of innovation, I highly recommend reading The Economy of Cities. Here are some Jane Jacob quotes from when I read the book.

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Marketing Budget Survey versus Houston Advertising Agencies – 11% Worse Than Your Regular Brand

I did a post several months ago on a Marketing Budget Survey from 2004 that I used for a presentation with AMA in Dallas. The 2004 marketing budget graphic is below on the left.

The marketing graphic on the right is from *this week’s* Houston Business Journal showing percentages of revenue from Houston Advertising Agencies. We have a disconnect.  First the visuals.

Advertisingbudgetsvshoustonadagencyreven_1

I’d like to highlight this part:

Webadvertisingbudgetsvshoustonadagencyre

The big red arrow is my question. Why 6% versus 17%? Now the numbers from Houston:

 

 
   

   

   

   

   

   

   

   

 

 

   

   

   

   

   

   

   

   

 

TV
Radio
Print
Outdoor
Web
Direct
Other
Hou AdAgencies
24%
14%
33%
5%
6%
4%
14%

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