"We are gonna have to work on our communication." – Will Smith in Independence Day
And on that note, despite being in marketing and KNOWING the importance of planning, I need to rename this blog. The original "brandtobedetermined" moniker was chosen because it was late, and I figured I would "determine" a brand name later. Surprise surprise, it never happened. Before I get more link backs, I need to move on this!
Blog names to consider:
- havior.com – we own this domain name and it does suggest behavior studies which is what PR, marketing and social software are about.
- stick with schipul.typepad.com – the default blog name and hope they don’t get bought by an evil company making the domain name yucky at some point in the future?
- Any suggestions for a better name?
Thanks!
Ed
When I first started reading your blog, I thought BrandToBeDetermined was a clever moniker, and I still do. I initially assumed the name meant you wrote on PR’s impact on brands, which are ever-evolving and must be carefully managed with attention to new social media. As they’re ever-evolving, they’re “to be determined.”
Posted on March 17, 2006 at 8:43 pm.
Sheena – I definitely see your point. And I admit the punny part was intended because I am a huge Ries fan. “The Fall of adv/rise of PR” in particular.
What made me think about renaming again is when people ask me what my blog is, it is surprisingly difficult to say BrandToBeDetermined out loud. Micropersuasion on the other hand is long, but easy to say (yes Steve is in a whole other league).
Still thinking about it and I really appreciate your feedback!
thanks,
Ed
Posted on March 18, 2006 at 10:41 am.