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Texas Lottery Offsite Speaking and Doom on a Lotto Machine

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Via digg, this enterprising soul managed to install Doom on a lotto machine. Full lotto-doom-photos on Flickr.

And speaking of the lottery, I am scheduled to speak to the Texas Lottery this week in Austin. This should be my opening slide. Or maybe a Technorati search showing

Con Men, Liars and Thieves – Abramoff Timeline

as the top result on Technorati for  "Texas Lottery". 

Hmmmm. Decisions.

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Public Relations Sucks on the Y Axis of Generic/Mass vs Personal

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Tara has guts.  No question about that.  There are some things you don’t say and the "C" word on social movements is right up there with the "N" word. I won’t question motives and I appreciate the honest dialog.

I also do not question the chart. The chart. Perception is reality.  Note the location of Public Relations on the chart!

Public Relations is perceived to be not-personal. It is not one to one but one to many like a shotgun. Earned media is tough and you can reasonably argue that a strong MSM coverage of an event is indeed one to many. But does that make it not-personal? Isn’t the point of PR to personalize issues by having credible third party vehicles carry the message? 

An a-list-blogger post is read far more than it is commented on so does that move pinko marketing to the generic/mass category?

In fact the first poster in comments questioned Tara’s placement of PR on the chart. So I am not alone. We need more accreditation.  We need more PR credibility. We need fewer dead beat pitches in PR. Arrrrrrgh.

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Social Software, Social Networks – No Freaking Business Model

I love it when someone goes "DUDE! – Do you see the freaking elephant in the middle of the room? No really, it’s right there! THERE! LOOK!"  Jason Calcanis says

The big problem with social networks is the business model. … when people are on social networks they have two choices:

1. Interact with people: flirt, find a date, find a mate, hook up, make friends, etc.
2. Click on advertisements.

and he goes on

… the fact is social networking is a bust for advertisers today. We’ve seen this before with chat rooms, listsrvs, message boards, and email clients. They are amazing for traffic, and they are horrible for advertising.

If social networks are going to work for marketers they are going to have to nuke the current model for advertising and do something much more creative…. creative enough to trump the value of hooking up.

I love the warm fuzzies of Web2.ooo0000 hype, but so far the only exit strategy I have seen is Yahoo!  Yahoo even lectured us at eTech that they "only buy if you have API" (that was the message – it wasn’t quite that catchy.)  If we weren’t sure Yahoo was the only exit, then please get with someone on Sarbox.

And tomorrow we can discuss how Yahoo and Google are *not* content providers (cough) and they don’t compete with their advertisers (cough cough).

I’ll be thinking about this part of the above post – "do something much more creative" – at the ACA conference in the AM.

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Huffington Shamed by Chronicle for Fake Blog Posts

I received this email from Rach:

The Huffington Post posted a fake blog by George Clooney. When uncovered she said,

“The medium isn’t the message. The message is the message.”

Obviously pissed off everybody. When blogging, the media IS part of the message.

Not only is the Chronicle the top blogging newspaper in the country, but they are calling bullshit on Arianna Huffington’s fake blog posting.  George Clooney?  Whatever…. I definitely like point and counter point.  Yet I am not sure having "his people" approve a post constitutes a naked conversation.

On the flip side, ghost writing is common in PR.  Or edits to the point that it might as well have been written by someone else.  Is this right?  What if Arianna is right and naked conversations are passe now that PR is aware of this thing called the blogosphere…?

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Presenting at American Creativity Association Event Wednesday in Austin

I will be presenting in Austin on Wednesday for the American Creativity Association International Conference.  My session is Trends in Creative Technology. 

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The mind maps from last years ACA sessions look very interesting.  I have Novamind fired up and ready to roll with mindmaps derived from flickr clusters

Note that last link on clusters, that one, is on love.  Note that the clusters are decidedly feminine.  What, guys can’t be "love"?  WTF?  OK, a post for another day.

Wish me luck.  I am going to the dark side and using a Mac.  Been a long time. But dual processors?  Come on…. give me a break!