brandchannel: The Search Is Over: Google Wins in 2005

Posted by on Monday, January 23, 2006 at 9:50 am. 1 Comment.

Brandchannel_global_brand_surveybrandchannel just released their 2005 Readers Choice Award Results for top brands.  It is a must read for those in advertising and public relations.  The top 10 global brands are (visit the site for the full list and geographic break downs – link above and below)

For the public relations professional these results are huge.  Note that Google does virtually no advertising, nor does Skype, Starbucks or Firefox. 

In fact while I don’t have the exact numbers, it looks to me like 40% of the top readers choice global brands are primarily built on word-of-mouth marketing and public relations.  Wow!

  1. Google
  2. Apple
  3. Skype
  4. Starbucks
  5. Ikea
  6. Nokia
  7. Yahoo!
  8. Firefox
  9. eBay
  10. Sony

<rant> Now if brandchannel would JUST GET AN RSS FEED I’d be happy!  Aarrrgh.</rant>

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One Comment on “brandchannel: The Search Is Over: Google Wins in 2005”

  1. scott says:

    Why so tech-heavy, do you think?

    Posted on January 25, 2006 at 7:36 pm.